Marin Software is a performance marketing platform designed to help advertisers and agencies manage and optimise their paid search campaigns across multiple channels, including Google Ads, Microsoft Advertising, and Apple Search Ads. It caters to mid-sized to large businesses and agencies looking to streamline advertising efforts and improve return on investment (ROI) using automation and data-driven insights.

Key features include cross-channel campaign management, AI-powered bidding strategies, and advanced analytics tools. These capabilities support more efficient campaign management, better budget allocation, and deeper performance insights.

What are the main features of Marin Software?

Cross-channel campaign management

Marin Software allows advertisers to manage campaigns across platforms within one unified environment.

• Centralised dashboard for managing Google Ads, Microsoft Advertising, and Apple Search Ads.

• Campaign synchronisation to maintain consistent messaging and strategy across channels.

• Bulk editing tools to streamline campaign updates and modifications.

AI-powered bidding and budget optimisation

Its AI tools help advertisers maximise the value of their budgets through intelligent automation.

• Automated bidding adjusts spend in real time based on performance signals.

• Budget forecasting offers projections for different investment levels.

• Dynamic allocation shifts budget fluidly to top-performing campaigns or ad sets.

Advanced analytics and reporting

The platform includes robust tools to analyse performance across channels and campaigns.

• Customisable reports allow users to focus on specific KPIs.

• Cross-channel performance analysis to understand what works best where.

• Anomaly detection helps identify and respond quickly to unexpected performance shifts.

Why choose Marin Software?

• Unified platform: Simplifies the management of multi-channel advertising.

• Operational efficiency: Saves time through automation and streamlined workflows.

• Insightful analytics: Delivers actionable intelligence for strategic decision-making.

• Scalability: Handles high-volume advertising needs for large businesses and agencies.

• Professional support: Access to strategic consulting and technical help.