Socialez is a social media management platform specifically built for the hospitality industry, including restaurants, bars, hotels, and cafes. Designed for marketing managers, digital agencies, and hospitality owners, Socialez helps streamline the creation, planning, and publishing of social content across multiple locations.

This niche focus enables teams to manage local and group-level content, assign roles to staff, and automate repetitive social media tasks while staying aligned with brand standards.

Some of the key advantages that set Socialez apart from generalist tools include:

• Location-specific content planning

• Approval workflows tailored to hospitality marketing teams

• Calendar views optimized for multi-location management

What are the key features of Socialez?

Centralized content calendar for multi-location planning

Socialez offers a shared social media calendar that simplifies scheduling for businesses with several venues or franchises.

• Organize posts per location, group, or entire brand

• Drag-and-drop interface for easy content planning

• Visibility into all upcoming and past posts

• Supports Facebook, Instagram, LinkedIn, and Google Business Profile

This centralized calendar helps teams maintain consistency while giving local managers flexibility.

Customizable approval workflows for brand control

Marketing managers can implement multi-step approval flows to ensure content meets brand guidelines before publication.

• Assign roles such as Creator, Editor, and Approver

• Review content before it goes live to avoid errors or off-brand messages

• Collaborate across teams without losing version control

This is especially useful for hospitality groups delegating social media duties to local teams.

Local content creation with centralized oversight

Socialez enables on-site teams to create content, while head office retains the ability to review and approve.

• Submit post proposals with image and copy

• Add comments or request edits before approval

• Encourage more authentic, location-specific content without compromising brand voice

This balances local authenticity with centralized marketing goals.

Post templates and content libraries for efficiency

To streamline repetitive tasks, Socialez offers pre-built templates and a shared media library.

• Create branded templates for events, promotions, or seasonal campaigns

• Reuse high-performing content across locations

• Reduce time spent designing posts or rewriting captions

This helps teams maintain a consistent posting schedule with less manual effort.

Multi-location management for hospitality chains

Designed specifically for hospitality businesses operating across several sites, Socialez helps manage multiple social accounts efficiently.

• Link each venue to its own social media profiles

• Filter content by location in the calendar

• Monitor activity per site or across the brand

This eliminates the need for juggling separate tools or spreadsheets for each venue.

To summarize

Socialez is built for the operational and marketing realities of hospitality businesses. Its users typically benefit from:

• Faster content creation through templates and shared media libraries

• Better brand consistency thanks to approval workflows and role-based permissions

• Improved coordination between headquarters and on-location teams

• More relevant content with localized publishing capabilities

• Simplified multi-location management in one centralized platform

Compared to generic social media tools, Socialez offers a tailored experience that addresses the unique demands of hospitality marketing—making it a valuable asset for growing and managing a branded social presence at scale.