Heap is a cutting-edge analytics platform designed for data-driven businesses seeking to optimize their decision-making processes. It provides in-depth behavioral insights with automatic data capture and retroactive analysis, setting it apart from other analytics tools. Ideal for teams focused on growth and user engagement.

What are the main features of Heap?

Comprehensive Data Collection

Heap's data collection capabilities allow businesses to automatically capture every user interaction without manual tracking. This ensures no data is missed and provides a full spectrum of user behavior analysis.

• Automatic event tracking with zero code setup
• Ability to capture every user interaction and event
• Real-time data availability for immediate insights

Powerful Retroactive Analysis

With Heap's retroactive analysis, users can explore data from past events even if those events weren't initially tracked. This feature allows for flexible and deep dives into historical data without any loss of detail.

• Access to historical data without pre-planning
• Flexible and retrospective event analysis
• Complex queries on past data events

User-Centric Behavior Insights

Heap emphasizes user behavior insights by providing comprehensive analysis tools that help businesses understand how users interact with their products and services. This can drive user experience improvements and growth strategies.

• Detailed user journey mapping
• Segmentation and cohort analysis
• Conversion rate optimization tools