iTRUST is a cloud-based practice management and EHR platform specifically developed for eye care professionalsm including optometrists, ophthalmologists, and optical retailers. Suitable for private practices, multi-doctor clinics, academic institutions, and enterprise-level providers, iTRUST offers a comprehensive suite of tools to manage patient care, operations, billing, inventory, and engagement—all in one secure, compliant system.

The platform simplifies clinical documentation and back-office administration with fast charting, built-in billing, AI-powered automation, and seamless integrations like 2-way SMS and WhatsApp. With robust add-ons including telemedicine, e-RX, and EDI clearinghouse services, iTRUST supports efficiency, reduces costs, and enhances patient communication across every touchpoint.

What are the key features of iTRUST?

Cloud-based EHR for faster charting and access

iTRUST’s EHR module is built for speed, flexibility, and clinical relevance:

• Intuitive charting tools enable quick data entry for routine and complex eye exams.

• Accessible from any device, the system ensures real-time updates and multi-user access.

• Supports diagnosis, treatment plans, and prescriptions within a streamlined workflow.

• Integrates with optical POS and billing to reduce data duplication.

This design helps providers document care efficiently without slowing down their day.

Integrated claims and billing system

The platform includes built-in billing tools designed for accuracy and ease:

• Automated claims processing with one-click submissions via EDI clearinghouse.

• Faster reimbursements with fewer denials and billing errors.

• Customizable billing logic for services, vision plans, and insurance types.

• iTRUST Pay enables secure in-app payments for smoother revenue collection.

By reducing manual claim work, the system allows practices to maintain healthy cash flow.

Optical POS and inventory management

iTRUST combines optical retail and clinical care under one platform:

• Point-of-sale features manage frame, lens, and contact lens sales with real-time inventory tracking.

• Barcode scanning and product catalogs help streamline optical operations.

• Smart inventory alerts help prevent overstocking and out-of-stock issues.

This integrated POS solution is ideal for practices running retail optical shops alongside clinical services.

Automated AI receptionist and workflows

The AI-powered receptionist helps automate front-desk tasks and improve accessibility:

• Handles incoming calls and appointment bookings 24/7.

• Integrates with online booking, reminders, and digital intake forms.

• Reduces staff workload and minimizes missed communication opportunities.

This allows practices to offer a higher level of service without increasing administrative overhead.

Multi-channel patient communication and engagement

Engagement features help keep patients informed, connected, and loyal:

• 2-way text messaging and WhatsApp integration for appointment reminders and follow-ups.

• Automated recall and reminders reduce no-shows and improve schedule utilization.

• Online booking and telemedicine options meet patients where they are.

• Marketing Blast tool supports targeted outreach to grow the patient base.

These communication tools are fully HIPAA-compliant and designed for modern patient expectations.

Medical e-RX and telemedicine

Enhance patient care with integrated digital health tools:

• e-RX capabilities ensure fast, accurate prescribing with fewer errors.

• Telemedicine module supports virtual consultations and follow-ups with secure video.

• Access to patient records and documentation in real-time during remote visits.

These features make it easier to deliver care from anywhere, improving access and convenience.

Data insights and multi-location support

Real-time analytics help with clinical and operational decisions:

• Dashboards provide insights into revenue trends, service usage, and staff performance.

• Multi-location management allows comparisons across branches and centralized oversight.

• Customizable reports help track KPIs and support business planning.

Whether managing one clinic or multiple sites, these insights help optimize performance.

Seamless onboarding and data migration

iTRUST makes transitions from legacy systems simple:

• IT support handles secure migration of patient records and historical data.

• No installation required—cloud-hosted with automatic updates.

• HIPAA-compliant, Drummond Certified, and hosted on AWS and Azure for high reliability.

Practices can switch without disruptions, and maintain compliance from day one.

To summarize

iTRUST stands out as a dedicated eye care platform that merges clinical efficiency with operational intelligence. Key benefits include:

• Faster workflows with an intuitive EHR tailored to eye care.

• Simplified billing and insurance processing through integrated claims tools.

• Unified patient communication across SMS, WhatsApp, online booking, and telehealth.

• Streamlined optical sales with POS and inventory management in one platform.

• Scalable cloud infrastructure with multi-location support and secure hosting.

• Effortless onboarding and responsive support for a smooth implementation.

Built with modern eye care teams in mind, iTRUST helps practices run smarter, grow faster, and deliver consistent, patient-centered care.