AI in Marketing: How to Use Artificial Intelligence for Effective Marketing
The rapid progress of Artificial Intelligence has reshaped many industries and businesses and will continue to do so in the near future. But what about AI in marketing?
Marketing has arguably been one of the areas most affected by the rise of AI, as its capabilities have enabled marketers to devise innovative marketing strategies.
Are you ready to leverage AI technologies to create more personalized marketing campaigns and increase returns? Buckle up for the best AI-enhanced marketing techniques.
An overview of AI
What does AI mean?
Artificial Intelligence or AI for short refers to technologies designed to replicate behaviors associated with the human brain. These can perform tasks usually attributed to real people, and adopt a human-like approach to problem-solving and learning.
AI can be considered as a simulation of human intelligence: AI-powered machines are not programmed the same way as regular smartphones or computers. To some extent, they tend to have the ability to solve new problems, without the need for programmers to embed a solution in their code beforehand for them to do so.
This is this adaptive process that has enabled cutting-edge applications and tools to be derived from AI technologies as it was becoming smarter.
The evolution of Artificial Intelligence
The concept of Artificial Intelligence was mere science-fiction a few decades ago. Today, it has taken a more tangible aspect and is infiltrating all kinds of businesses, from financial services to healthcare, and even our daily lives.
Though sentient robots aren’t a reality yet, some services we use every day couldn’t be possible without AI. These include voice searches and smart assistants (Google Assistant, Siri…), which heavily rely on accurate natural language processing.
In the future, more and more jobs could be partially automated or even replaced with AI.
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