In OKR methodology, the objective defines what we want to achieve, while the key results (KRs) indicate how we'll measure the progress toward that achievement. Setting up powerful KRs for each objective is critical for success.
1. Understanding Key Results: KRs are the specific results you seek to achieve. They determine if you've successfully met your main goal. Unlike a checklist, KRs focus on the end result, not the steps to get there. KRs are outcomes, not tasks.
2. Determining the Proper Number of KRs: Too few KRs may not capture the objective's essence, while too many could spread focus thin and complicate tracking. Assigning 2-5 comprehensive yet focused KRs for each objective is common practice.
3. Quantifiability is Key: KRs should be measurable. Avoid vague KRs like "Increase brand awareness." Create very specific KRs like "Achieve a 25% increase in brand mentions on social media."
4. Alignment with Objective: Each KR is a stepping stone towards your goal. When KRs align properly with your objective, every step you take brings you closer to successful project completion.
5. Regular Reviews: The number and nature of KRs may require adjustment as projects evolve. Regular check-ins and reviews ensure KRs remain relevant and continue to serve as effective indicators of progress.
The magic of OKRs lies in their simplicity and clarity. 🪄 By setting up the right number and type of KRs for each objective, teams remain aligned, motivated, and driven toward their overarching goals.