Flowcart is a conversational commerce and CRM solution built natively on WhatsApp, designed for businesses aiming to boost sales, optimize checkout experiences, and improve customer retention. Leveraging AI and automation, Flowcart streamlines the entire customer journey—from acquisition to purchase and post-sale engagement—through a single, chat-first interface.

Ideal for eCommerce brands, D2C businesses, and B2B distributors, Flowcart is used by over 300 companies globally to personalize customer interactions and simplify sales operations using the world's most widely used messaging app.

What are the key features of Flowcart?

Conversational checkout inside WhatsApp

Flowcart enables end-to-end purchases within WhatsApp, turning conversations into completed transactions:

• Customers can browse products, ask questions, and complete payments without leaving the chat.

• Cart management, order summaries, and checkout steps are handled in-message.

• Integrated payment gateways support seamless in-chat transactions.

• Works for both B2C (retail) and B2B (distribution) sales use cases.

This reduces friction and caters to the 45% of buyers who prefer to shop via messaging.

Automated WhatsApp marketing campaigns

With Flowcart, businesses can run targeted WhatsApp campaigns for acquisition and re-engagement:

• Click-to-WhatsApp ads that initiate a chat directly from platforms like Facebook and Instagram.

• Automated follow-ups for abandoned carts, reorders, and inactive customers.

• Interactive formats like polls and quizzes guide users to the right product.

• QR codes for offline-to-online conversions (e.g., in-store, events).

All messages are optimized to feel personal while being fully automated and scalable.

Customer retention with personalized flows

Retention is a core focus, with tools to build loyalty and improve repeat purchase rates:

• Custom re-engagement flows based on user behavior or order history.

• Segment users and send personalized offers or reminders automatically.

• Leverage AI to determine optimal timing and content of messages.

• Flowcart reports 3x more repeat sales for businesses using WhatsApp follow-ups.

These capabilities help turn first-time buyers into long-term customers.

Centralized CRM and customer engagement hub

Flowcart combines messaging and CRM to provide a single view of the customer:

• Track customer history, preferences, and conversation context across channels.

• Tag and segment users based on behavior, interests, or purchase history.

• Set up automated task flows and assign chats to sales teams or support agents.

• Real-time dashboards to monitor performance, conversion rates, and campaign ROI.

This eliminates the need for fragmented systems and manual coordination.

Seamless integrations with commerce and ERP platforms

Flowcart integrates with key systems to ensure connected workflows:

• Native support for Shopify, WooCommerce, Magento, and custom eCommerce platforms.

• API and plug-ins to link with existing ERP and CRM tools.

• Automate inventory updates, payment confirmations, and order tracking.

• Sync customer data across all platforms for consistent omnichannel experience.

By connecting backend systems with WhatsApp, Flowcart supports businesses in scaling operations without increasing overhead.

To summarize

Flowcart helps businesses:

• Increase conversions by enabling full-funnel shopping directly in WhatsApp.

• Boost repeat sales through personalized follow-ups and automation.

• Streamline customer engagement by unifying sales, marketing, and CRM in one place.

• Reach customers where they already are, with tailored messages that drive action.

• Simplify tech stack through native integrations with eCommerce and ERP tools.

Flowcart stands out by offering a fully chat-native commerce solution, optimized for real-time engagement and built around the growing demand for messaging-first customer journeys.