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Top 11 alternatives to Front for streamlining team communication

By Ainhoa Carpio-Talleux

Published: September 10, 2025

Centralize customer messages, share an inbox, collaborate effectively... That's the promise of Front, the benchmark tool for managing team conversations. But let's be honest: however well-designed it may be, Front isn't for everyone.

Between its rapidly escalating prices , limited functionality in some areas, and a sometimes overly rigid interface, it can quickly make you want to explore elsewhere. Good news: there are more flexible, more affordable, sometimes even more powerful tools to manage your workflows, customer service, agents and channels like chat or WhatsApp.

👉 In this guide, we share the 11 best alternatives to Front in 2025. Whether you're looking to better personalize your experience, save time, boost your automation, or simply adapt the platform to your business, you've come to the right place.

What is Front?

Front is a collaborative messaging platform designed to centralize all communication channels (email, chat, WhatsApp, social networks, etc.) in a shared inbox. Its aim is to enable teams (customer service, support, sales...) to work together on customer conversations, without stepping on each other's toes.

In concrete terms, Front combines the familiar structure of an email with tools designed for teams: internal comments, message assignment, response templates, automations, and seamless integration with leading CRMs, ticketing tools or chat platforms.

🎯 Front is aimed above all at customer-focused teams (support, account management, after-sales service...) who manage a high volume of messages and wish to :

  • offer a rapid, consistent response,
  • maintain clear traceability of exchanges,
  • collaborate without multiplying email transfers or "fwds".

But despite its advantages, Front is not for everyone. Let's see why some team leaders are turning to an alternative.

Why consider an alternative to Front?

Rapidly escalating costs

Front's pricing plans start at a reasonable price... but quickly become expensive as soon as you add users, integrations, or want to take advantage of advanced automation. For SMEs and start-ups, every euro counts.

Functionality can be rigid

While Front covers basic needs well, some users find :

  • the interface is too rigid,
  • templates too limited,
  • or the level of automation is too low, at no extra cost.

As a result, you find yourself adapting your workflow to the tool, instead of the other way around.

Limited integration in some cases

Despite a good catalog of connectors, some integrations are only available for higher-level plans. Other tools offer a more open approach or a more flexible API, ideal for adapting to the company's existing ecosystem.

Evolving needs

When you grow from 5 to 20 agents, or add a channel like WhatsApp or a chatbot, you need a solution that evolves with your team. Several alternatives to Front stand out for their modularity and ability to personalize the experience.

Comparative table of the 11 best alternatives to Front

Zoho Desk

Front

Crisp

Gmelius

Help Scout

Hiver

Service Hub

Kayako

Missive

Trengo

For all companiesFor all companiesFor companies with 2 to 250 employeesFor all companiesFor all companiesFor companies with more than 1 employeesFor all companiesFor all companiesFor all companiesFor all companies
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Learn more about Zoho Desk Learn more about Front Learn more about Crisp Learn more about Gmelius Learn more about Help Scout Learn more about Hiver Learn more about Service Hub Learn more about Kayako Learn more about Missive Learn more about Trengo

Our top 11 alternatives to Front

Crisp

Crisp is a French centralized customer messaging platform that offers a fluid, cost-effective alternative to Front. It enables teams to bring together all their communication channels (email, chat, social networks, WhatsApp) in a shared inbox, while automating exchanges and optimizing teamwork.

⚒️ Here are the main features that make Crisp particularly well-suited to customer-focused teams:

  • multi-channel collaborative inbox (email, chat, social networks, WhatsApp) ;
  • customizable live chat with embedded knowledge base;
  • no-code chatbot to automate responses and qualify requests;
  • automation rules to simplify workflows;
  • real-time visitor tracking and co-browsing;
  • unlimited history and internal notes system for teams;
  • native integrations with Slack, Zapier, HubSpot, Notion...

Drag

Drag transforms Gmail into a complete collaboration tool for teams, adding task management, customer tracking and workflow functionalities. For those who want to keep Gmail but make it as powerful as a tool like Front, Drag is a simple, visual alternative.

⚒️ Here's what Drag can do to streamline teamwork, without leaving Gmail:

  • shared inbox to manage team emails directly in Gmail ;
  • Kanban views to organize messages as tasks (drag & drop);
  • assignment of conversations, internal comments and mentions;
  • simple automations for sorting, assigning and tagging messages;
  • agent activity tracking and performance analysis;
  • native integration with Google Workspace (Docs, Sheets, Calendar...);
  • time-saving email templates and predefined responses.

Glassix

Glassix is an omnichannel platform designed to centralize and automate customer conversations, with a real focus on user experience and artificial intelligence. With its strong focus on customer support, it's a robust tool for teams who want a fluid, responsive all-in-one solution.

⚒️ Here are the features that make Glassix a serious alternative to Front for managing your channels and agents more effectively:

  • unified inbox for all channels (email, SMS, chat, WhatsApp, Messenger...) ;
  • conversational AI agent (integrated chatbot) with natural language processing;
  • automated workflows for dispatching, classifying and processing requests;
  • centralized conversation history and team information sharing;
  • AI-suggested answers to speed up resolution;
  • APIs and CRM integrations (Salesforce, HubSpot, Zoho...);
  • native multilingual support.

Gmelius

Gmelius is a tool that transforms Gmail into an ultra-complete collaborative platform for customer-focused teams. Ideal for SMEs, Gmelius combines shared messaging, automation, task management and customer follow-up, without leaving your mailbox.

⚒️ Here's how Gmelius helps teams collaborate efficiently and save time:

  • shared inbox in Gmail with delegation and allocation of emails ;
  • internal comments, mentions and team chat;
  • integrated Kanban for tracking conversations like projects;
  • task automation: assignment, email sequences, reminders ;
  • bi-directional synchronization with leading CRMs;
  • email tracking (opens, clicks) and shared templates;
  • Slack, Trello, Zoom, Zapier integrations...

Help Scout

Help Scout is a customer service solution designed for teams who want to offer personalized support on a large scale, without complicating their tools. Its customer experience-centric approach makes it a popular alternative to Front for SMEs and startups.

⚒️ Here's how Help Scout enables teams to better manage requests while maintaining a human relationship with their customers:

  • simple, intuitive shared inbox;
  • unified customer profiles with conversation history;
  • integrated knowledge base for self-service assistance;
  • workflow automation (routing, tagging, prioritization) ;
  • detailed reporting on team performance ;
  • proactive messages on site or in chat ;
  • native integrations with over 90 tools (CRM, e-commerce, Slack, etc.).

Winter

Hiver is a tool designed specifically to transform Gmail into a collaborative customer service solution. Simple, quick to deploy, and ultra-integrated with Google Workspace, Hiver is perfect for teams who want to improve responsiveness without changing their environment.

⚒️ Here's how Hiver streamlines conversation management and collaboration in Gmail:

  • shared inboxes (support@, info@...) directly in Gmail ;
  • email assignment, internal comments and personalized tags;
  • SLA tracking and delay alerts to ensure nothing is left behind;
  • simple automations: assignments, replies, closes... ;
  • performance analysis by channel, agent or status;
  • shared templates and signatures for greater consistency;
  • native integration with Google Workspace, Zapier, Asana...

HubSpot Service Hub

HubSpot Service Hub is the "customer service" component of the renowned HubSpot CRM. It's an ultra-complete solution for teams who want to centralize customer management, automation, chat and product knowledge in a unified interface.

⚒️ Here are the key assets that make HubSpot Service Hub a high-end alternative to Front :

  • shared inbox linked to HubSpot's comprehensive CRM ;
  • support tickets with multi-channel tracking;
  • self-service customer portal and knowledge base;
  • advanced automation of support workflows;
  • live chat, chatbots and targeted messages;
  • advanced reporting and customizable dashboards;
  • integrations with the entire HubSpot ecosystem + Slack, Jira, etc.

Kayako

Kayako is an omnichannel customer support solution that stands out for its ability to create a unified view of the customer, regardless of the channels used. It's a relevant alternative to Front for teams who want a contextual, fluid approach to customer conversations.

⚒️Voici what Kayako can do to simplify support and improve team coordination:

  • shared inbox with multi-channel follow-up (email, chat, social networks) ;
  • complete conversational timeline for each customer;
  • integrated live chat, with synchronized history;
  • automated workflows: responses, assignment, prioritization ;
  • knowledge base for self-service;
  • team performance and customer satisfaction analytics (CSAT);
  • integrations with Slack, Salesforce, Zapier and others.

Missive

Missive combines collaborative messaging and project management in a modern, ultra-fast interface. It's a tool designed for teams who want to centralize their exchanges (email, SMS, chat, social networks) and collaborate without friction.

⚒️ Here are the key features that make Missive a flexible alternative to Front, ideal for dynamic environments:

  • collaborative inbox with chat integrated into every conversation ;
  • assignment of emails, internal comments and related tasks;
  • multi-channel management: email, SMS, Messenger, WhatsApp, etc. ;
  • templates, signatures, snooze and deferred delivery;
  • personalized labels and filters to organize work;
  • automatic rules for sorting and distributing messages;
  • Slack, Zapier, Asana, etc. integrations.

Trengo

Trengo is an omnichannel customer messaging platform designed to streamline communication between companies and their customers across all channels. It focuses on simplicity, team collaboration, and a strong ability to personalize workflows.

⚒️ Here's how Trengo helps teams deliver consistent, efficient support across all touchpoints:

  • unified inbox: email, chat, WhatsApp, Facebook, Telegram... ;
  • internal collaboration on conversations: comments, assignment, notes ;
  • integrated chatbot for automated qualification of requests;
  • intelligent routing and message distribution rules;
  • public or private knowledge base;
  • detailed statistics: response time, load per agent, satisfaction;
  • integrations with HubSpot, Salesforce, Pipedrive and over 1,000 via Zapier.

Zoho Desk

Zoho Desk is a robust, modular customer service software designed for companies looking to structure their request management, automate workflows and deliver a consistent multi-channel experience. Integrated into the Zoho ecosystem, it is aimed at teams who need a configurable and scalable tool.

⚒️ Here are the features that make Zoho Desk a solid alternative to Front, especially for growing support teams:

  • shared inbox with multi-channel tickets (email, chat, social networks, phone) ;
  • advanced automation: routing, escalation, SLA alerts ;
  • AI assistant (Zia) to suggest answers and detect feelings ;
  • self-service customer portal, knowledge base and FAQs;
  • detailed reports on productivity, satisfaction and processing times;
  • customizable workflows, fields, views and roles;
  • native integration with Zoho CRM, Slack, Microsoft Teams, Zapier...

How to choose the right Front alternative for you?

Summary table of the best alternatives to Front

Tool Key strengths Entry price (indicative) Ideal for...
Crisp Chat, chatbot, WhatsApp, knowledge base Free plan Startups, support-oriented SMEs
Drag Kanban Gmail, tasks, automation From €10.25/month Teams who want to stay on Gmail
Glassix Integrated AI, multi-channel, automation From €41.86/month High-volume customer services
Gmelius Gmail + project management + collaboration From €24/month SMEs using Google Workspace
Help Scout Simplicity, knowledge base, human relations Free plan Personalized customer support
Winter Gmail, SLA, analytics, fluid assignment Free plan B2B support teams
Hub Service Full CRM, chat, tickets, customer portal From €90/month Teams already on HubSpot
Kayako Unified, omnichannel customer view From €67.49/month Structured IT support or after-sales service
Missive Collaborative conversation, tasks, multi-channel From €11.96/month Startups and agile teams
Trengo Multi-agent, chatbot, WhatsApp, intuitive UI From €299/month Speed-oriented teams
Zoho Desk AI, automation, customer portal, integrated CRM From €7/month Companies already using Zoho

Criteria for selecting an alternative to Front

To make sure you don't make a mistake, here are the key criteria to consider before making your choice:

  1. Objectives and use cases: do you need a tool geared towards customer support, internal collaboration, or both? Do you want to manage several channels (chat, email, WhatsApp, networks...) or just one?
  2. Budget and cost at scale: Front becomes expensive as you scale up. Some tools offer a fixed fee per team, others per agent: beware of hidden costs.
  3. Automation and intelligence: saving time with automated workflows? Look for tools with chatbots, intelligent rules and automatic routing.
  4. Integrations and ecosystem: does the tool integrate with your CRM, task management or internal communication tools (Slack, Teams, Trello, Notion...)?
  5. Collaboration and teamwork: features like comments, assignments, shared templates, or Kanban views are crucial for a good workflow.
  6. Scalability: does the tool allow you to customize the experience? Is it scalable if your team or volume of requests grows in 6 months' time?

Your customer service better than a default tool

Choosing an alternative to Front isn't just a question of replacing a tool. It's about rethinking the way your team communicates, collaborates and responds to customers. And today, there's no shortage of options for aligning your service platform with your business needs, your channels, your budget, and above all, your customer experience.

Whether you need a more flexible, simpler or more affordable tool, there's bound to be a solution for you. Take the time to test, compare and, above all, involve your team in the choice. Because it's they, your agents, who will bring the tool to life on a daily basis.

💡 And if you're still hesitating? Start by testing Crisp, Help Scout or Missive: three different approaches, but all formidably effective in regaining control of your inbox.

Article translated from French