What is Mapp Cloud?

Mapp Cloud, our all-in-one marketing platform, helps B2C brands understand and act on real-time customer behavior; orchestrate, personalize, and automate cross-channel engagements.

Mapp Cloud consists of three intertwined modules:

• Mapp Intelligence is the 'brain' of Mapp Cloud. It offers cross-channel data collection, analysis, and data activation in an unprecedented way.
• Mapp Acquire, the DMP, allows audience grouping and precise segmentation for prospect and customer targeting, and conversion.
• Mapp Engage is the cross-channel execution solution (email, SMS, mobile push, web, social), that empowers marketers to build seamless customer experiences through true personalization.

With Mapp Cloud’s modules, automated and personalized messages are distributed via the most suitable marketing channel, at the right time, with the optimal contact frequency. Businesses lay the foundation for real personalization and competitive edge.

A unique positioning

No other platform can provide the level of granular customer insights and marketing analytics combined with cross-channel customer engagement. Powered by Mapp Intelligence, we turn our customer's real-time data into actionable insights.

With features 'customer insights', 'customer journey analysis', ‘smart alerts’, and 'churn prevention' we provide with the most accurate prediction of what customers are going to do next and give our clients an edge on their competition. With unified data, AI-generated customer insights, and cross-channel engagement, companies can build a sustainable competitive advantage and long-term customer loyalty.

Mapp's References

Mapp has global offices in eight countries worldwide. Mapp helps more than 2,500 brands to break away from the pack. With our Insight-led customer engagement platform, we ensure that our clients reach their targets and can focus on what is essential - and successful. We work with companies from retail, e-commerce, financial services, publishing, and travel, from mid-size businesses to big enterprises as well as agencies. We are proud to work with Unilever, Xerox, Vivienne Westwood, Admiral Group, Mistertemp', Easyvoyage, Nuxe, Mondadori, among all our other amazing clients that you can find on our website.