Mapp Cloud: Insight-led Customer Engagement Platform

Review Mapp Cloud: Insight-led Customer Engagement Platform - appvizer

What is Mapp Cloud?

Mapp Cloud, our all-in-one marketing platform, helps B2C brands understand and act on real-time customer behavior; orchestrate, personalize, and automate cross-channel engagements.

Mapp Cloud consists of three intertwined modules:

  • Mapp Intelligence is the 'brain' of Mapp Cloud. It offers cross-channel data collection, analysis, and data activation in an unprecedented way.
  • Mapp Acquire, the DMP, allows audience grouping and precise segmentation for prospect and customer targeting, and conversion.
  • Mapp Engage is the cross-channel execution solution (email, SMS, mobile push, web, social), that empowers marketers to build seamless customer experiences through true personalization.

With Mapp Cloud’s modules, automated and personalized messages are distributed via the most suitable marketing channel, at the right time, with the optimal contact frequency. Businesses lay the foundation for real personalization and competitive edge.

A unique positioning

No other platform can provide the level of granular customer insights and marketing analytics combined with cross-channel customer engagement. Powered by Mapp Intelligence, we turn our customer's real-time data into actionable insights.

With features 'customer insights', 'customer journey analysis', ‘smart alerts’, and 'churn prevention' we provide with the most accurate prediction of what customers are going to do next and give our clients an edge on their competition. With unified data, AI-generated customer insights, and cross-channel engagement, companies can build a sustainable competitive advantage and long-term customer loyalty.

Mapp's References

Mapp has global offices in eight countries worldwide. Mapp helps more than 2,500 brands to break away from the pack. With our Insight-led customer engagement platform, we ensure that our clients reach their targets and can focus on what is essential - and successful. We work with companies from retail, e-commerce, financial services, publishing, and travel, from mid-size businesses to big enterprises as well as agencies. We are proud to work with Unilever, Xerox, Vivienne Westwood, Admiral Group, Mistertemp', Easyvoyage, Nuxe, Mondadori, among all our other amazing clients that you can find on our website.

Editor: Mapp Digital

Strengths of Mapp Cloud

  • Real-time Customer insights Platform
  • Natively multichannel: email, SMS, mobile push, social push
  • Marketing friendly solution
  • Certifications: GDPR, ISO 27001, ISO 27018

Mapp Cloud demo and screenshots

Screenwriting events in Mapp Engage. Automation builder Home summary page Mapp Calls Whiteboard Mapp Engage (Marketing Automation) Cross-Channel Reporting Mapp Intelligence Subject Line Optimization Mapp Engage (Powered by Machine Learning) Lookalike Audience Builder Mapp Acquire

Mapp Cloud customers

Admiral Group Bon Prix

Mapp Cloud pricing and features

Plans & Pricing

Contact us

Prix en fonction du volume d'envois email, SMS (...)


Activity Monitoring
Behavioral Analysis
Connection to Live Data Sources
Custom Charts
Custom Queries
Data Import/Export
Password Protected Dashboard
Pivot Tables
Progress chart
Queries Designer
Semantic Analysis
Shared Dashboards and Reports
Time Series Analysis
Application Settings
Data Import & Export (CSV, XLS)
Management of Rights
SPF configuration Sender Policy Framework
User Management
Marketing Automation
Auto-Response (Emails)
Automatic Campaign Trigger (trigger, birthday, satisfaction...)
Campaign Scheduling
Campaigns Management
Campaigns Reports Clics, ROI
Contact Cleaning Avoidance of duplication, correction of email addresses, bounced email removal, management of NPAIs and unsubscriptions
Domain Name and IP Reputation
Email Designer/Builder Drag & Drop / WYSIWYG email editor
Email Marketing from RSS Feed
Email Tracking
Emails Scheduling
Importing content via URL
Landing Page
Mass Email
Newsletter Management
Opt-out / Unsubscribe Management
Population Targeting Segmentation & profiling
Responsive Email Adaptive emails; messages adapt to the size of the screen
SMS campaign
Scenario Management
Sender Custom IP & Domain Configuration of the SPF, DKIM, DMARC to authenticate the sender of the message
Sending Speed Control
Spam Complaints Management
Transactional Messaging
Transactional SMS
Unsubscribe Page
User IP Tracking Identification and qualification of companies that visit your website using their IP address and cookie


Integration & Interoperability
API, Web Service Restful APIs
Linux OS Compatibility
Mac OS Compatibility
Website (plugin, form)
Windows OS Compatibility
Security & Confidentiality
Access Restriction on IP Addresses
Data Loss Prevention (DLP) Control sensitive business data with built-in DLP policies based on regulatory standards such as PII and PCI, which help to identify, monitor, and protect sensitive data through deep content analysis.
SFTP SSH File Transfer Protocol or Secured File Transfer Protocol
Secure Sockets Layer (SSL)
24/7 Support
Accounting Advice
Configuration Support
Dedicated Account Manager
Help Desk (Phone, Email, Ticket, Chat)
Knowledge Base (tutorials, demos)
On-site Training
Online Training (Webinar)

Data hosted in the following countries: Germany

Integrations Mapp Cloud

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