Gauge is a SaaS platform that helps marketing, SEO, and brand teams measure and improve how often their company is mentioned by AI tools like ChatGPT, Claude, and Perplexity. As search behavior shifts away from traditional engines and toward AI-driven platforms, Gauge provides the tools needed to monitor brand visibility, track competitive presence, and adapt to AI-era discovery.

In an environment where Google search is in decline and Gartner predicts 25% of search will be handled by chatbots by next year, Gauge offers a strategic edge. Clients are already seeing their inbound traffic from AI platforms double every quarter. Gauge turns raw AI response data into actionable insights, helping companies maintain visibility in this new information landscape.

What are the main features of Gauge?

Track brand visibility across AI models

Gauge continuously monitors major generative AI platforms to assess how your brand appears in user-facing answers:

• Queries top AI tools (e.g., ChatGPT, Claude, Perplexity) using real-world prompts.

• Detects mentions, comparisons, and endorsements of your brand.

• Benchmarks against competitors for market context.

• Tracks changes in visibility across time and topic areas.

This creates a new layer of competitive analysis focused on AI-generated influence rather than traditional search.

Monitor trends by category or intent

Gauge organizes insights by search category, vertical, or buyer intent:

• Understand in which contexts your brand is performing well (e.g., "top CRM for startups").

• Identify missed opportunities in high-volume or high-intent queries.

• Track historical trends to assess the impact of marketing or PR campaigns.

These insights help align content and SEO strategies with the way AI tools structure and deliver answers.

Detect misinformation and AI response bias

Gauge flags potential inaccuracies, omissions, or bias in AI-generated responses about your brand:

• Surfaces false claims or misleading descriptions.

• Highlights the absence of your brand in relevant queries.

• Analyzes tone, sentiment, and positioning relative to competitors.

This is essential for reputation management in AI environments that are increasingly influencing user perception.

Automated reports and shareable dashboards

To streamline team collaboration, Gauge includes:

• Weekly or monthly reporting via email.

• Dashboards for internal marketing and leadership teams.

• Exportable data for integration into BI or performance tools.

These tools help operationalize AI visibility metrics across departments.

Why choose Gauge?

• Built for AI-era discovery: Tracks your brand’s performance where traditional SEO tools can’t—inside generative AI answers.

• Early market traction: Trusted by forward-thinking companies like LendingTree, ChartHop, Resend, and Helius.

• Real-world results: Customers are seeing AI-driven inbound traffic double every quarter.

• Data-backed insights: Benchmarks visibility and sentiment trends across models and competitors.

• Open source roots and strong community backing: Born out of a Y Combinator Open Source Day and quickly adopted by a wide user base.

Gauge is designed for companies that want to lead—not follow—as discovery shifts to AI interfaces. It offers the intelligence needed to adapt SEO and brand strategy for a future where AI is the first point of contact between users and information.