Dougs vs Keobiz: which online accounting firm to choose in 2025?
Entrepreneurship, business start-ups, tax obligations, bookkeeping... accounting remains a complex and time-consuming field. Fortunately, online accountancy firms such as Dougs and Keobiz transform this constraint into a fluid, digitalized and (almost) pleasant service.
These two 100% online chartered accountants are aimed at entrepreneurs, freelancers, self-employed professionals and managers of very small businesses. Their promise? Automated accounting management, intuitive tools, legal support and clear rates, often lower than those of traditional accounting firms.
So, Dougs or Keobiz?
- Which offers the best value for money?
- Who offers the best customer service?
- Which solution is best suited to your business and your accounting needs?
👉 In this comprehensive comparison, we analyze everything: features, price, interface, integrations, customer reviews... to help you make the right choice of accounting software.
What is Dougs?
Dougs overview
Dougs is an online accounting firm created in 2015, registered with the Ordre des experts-comptables. It is primarily aimed at self-employed people, VSEs, freelancers and startups who want to simplify their accounting management without sacrificing the quality of tax advice or personalized support.
Dougs' promise? Automate a maximum number of accounting tasks (VAT, tax returns, social security contributions, etc.) using in-house software connected to your bank account. The aim is to enable you to concentrate on your business, not your accounting.
Dougs' main functionalities
Before going into detail about Dougs' functionalities, it's important to understand that Dougs is positioned halfway between online accounting software and a digital accounting firm. The tool relies on a high degree of automation, while ensuring human follow-up by experts.
⚒️ Dougs' key functionalities include
- automated bookkeeping via bank synchronization ;
- tax declarations: VAT, corporation tax, CFE, tax returns, etc. ;
- company creation (SAS, SASU, EURL, micro, etc.) with legal support;
- financial dashboards and cash flow management;
- payroll management (optional);
- certified annual accounts;
- chat, e-mail and telephone support with dedicated advisors.
Advantages and disadvantages of Dougs
Like any online accounting solution, Dougs has its strengths... and its limitations. Its hybrid positioning between digital practice and automated tool appeals to many entrepreneurs, but won't suit everyone.
✅ Dougs is often praised for its ease of use, responsiveness and quality of support. For many entrepreneurs, it ticks the essential boxes for complete, efficient accounting management, with :
- advanced accounting automation: bank synchronization, auto data entry, tax reminders, etc;
- business start-up included in certain packages, with legal support;
- access to a real chartered accountant, with personalized follow-up;
- clear dashboards to monitor your business, cash flow and expenses;
- considerable time saved on day-to-day accounting management;
- responsive, human customer support, rated highly by users.
❌ That said, not everything is perfect. Some users mention functional limitations, especially on complex cases, or an interface that is sometimes too standardized for specific needs. Here's what to watch out for:
- less suited to complex structures (multiestablishments, holding companies, etc.) ;
- no dedicated mobile application to date;
- limited customization of certain reporting elements;
- interface considered basic by some more technophile users;
- fee-based options for certain services (payroll, audit, interim balance sheet);
- standardized support in entry-level offers.
What is Keobiz?
Keobiz overview
Keobiz is an online accounting firm founded in 2012, boasting several thousand customers, mainly VSEs, micro-entrepreneurs and freelancers. Like Dougs, Keobiz is based on a hybrid approach: an online platform coupled with dedicated chartered accountants.
What sets Keobiz apart? Its determination to offer a complete range of services that goes far beyond accounting: business start-up, legal advice, tax optimization, management tools, payroll, and even personalized coaching depending on the activity.
Keobiz presents itself as an online practice designed for entrepreneurs in a hurry, who want an all-in-one tool and human, uncomplicated support.
Keobiz key features
Before getting into the comparison, let's take a look at the services offered by Keobiz. Like Dougs, Keobiz combines accounting software, tax support and strategic consulting via a cloud platform.
⚒️ Here are the firm's key features:
- turnkey business creation with optimized status (SASU, EURL, etc.) ;
- automated bookkeeping and bank synchronization;
- tax declarations: VAT, corporation tax, CFE, tax returns;
- real-time monitoring of cash flow and financial indicators;
- integrated legal service (articles of association, shareholders' meetings, amendments);
- pay slips and social management;
- access to a dedicated advisor and sector-specific experts;
- 24/7 secure access to customer area.
Keobiz
Advantages and disadvantages of Keobiz
Keobiz stands out for its "full-service" approach, which goes beyond simple accounting management. But this wealth of services can also create a gas factory effect if you don't choose your package carefully.
✅ Keobiz particularly appeals to profiles who want to centralize their accounting, legal and social needs in a single interface with a single contact, thanks to :
- an ultra-complete offer including accounting, legal, payroll and tax services;
- free or preferentially-priced business creation, depending on the package;
- personalized support from a dedicated advisor;
- intuitive platform with access to documents at any time;
- wide availability of support (telephone, e-mail, customer area);
- numerous integrations with banks and management tools.
❌ Despite its strengths, Keobiz is not without its critics, including:
- uneven support depending on the advisor (varying experience) ;
- interface sometimes not very fluid on mobile or in multi-tab navigation ;
- response times vary from period to period;
- certain pay-as-you-go options are poorly promoted (pitfalls in the offers);
- payroll service sometimes outsourced, which can slow down exchanges;
- unclear cancellation conditions.
Dougs vs Keobiz: compare features
| Key features | Dougs | Keobiz |
| Automated bookkeeping | Bank synchronization + OCR | Bank synchronization |
| Tax returns (VAT, corporation tax, etc.) | Included in all packs | Included in all packs |
| Company start-up | Included or discounted | Free or at a reduced rate |
| Legal support | Basic (creation, articles of association) | Extensive (AGMs, modifications, etc.) |
| Access to a dedicated chartered accountant | Yes | Yes |
| Payroll & social charges | ⚠️ Paying option | Included in certain packages |
| Financial dashboards | Simplified visualization | More detailed view |
| Mobile application | ❌ No | ⚠️ Responsive but no dedicated app |
| Customer support | Responsive and well rated | ⚠️ Varies by advisor |
| API / banking integrations | ⚠️ Limited | Multiple integrations (banks, tools) |
Focus on accounting automation
Dougs relies heavily on automation. By connecting your bank account and using an internal OCR system, the software :
- automatically categorizes transactions,
- extracts receipts,
- then assigns them to the right accounting line.
This is a considerable time-saver for entrepreneurs.
Keobiz also offers automation via the bank connection, but remains a little more dependent on human intervention (manual checks, documentary reminders). This may reassure some, but slow down others.
💡 Verdict: Dougs is faster for day-to-day accounting, Keobiz more traditional in its approach.
Focus on business creation
Dougs offers standardized, efficient support, often included in the monthly price.
Keobiz goes a step further with a free business start-up offer, including :
- status optimization,
- legal publication,
- filing,
- and even personalized coaching depending on the project.
💡 Verdict: Keobiz takes the edge on business creation, with a more comprehensive and personalized offer.
Focus on support and advice
At Dougs, we have access to qualified, responsive chartered accountants, but the level of personalization depends on the package chosen. In the basic packages, support remains relatively generic.
At Keobiz, each customer is assigned to a dedicated consultant, with sector experts on hand if required. Some packs even include regular strategic follow-up appointments.
💡 Verdict: Keobiz wins out if you're looking for a close relationship and accounting or tax coaching.
Focus on tax management (VAT, tax returns, corporation tax)
Dougs does this at no extra cost in all its packs, with an intelligent tax calendar and proactive notifications.
Keobiz also manages the whole package, but certain options can be invoiced separately: such as interim balance sheets or IS deferral requests.
💡 Verdict: Dougs is more transparent and fluid for day-to-day tax matters.
Focus on dashboards and real-time management
Dougs offers a clear and simple dashboard, focused on :
- cash flow,
- future expenses,
- and tax forecasts.
Keobiz offers a more analytical view, with :
- filters,
- advanced indicators,
- and the ability to segment activity by expense item.
💡 Verdict: Keobiz is more oriented towards strategic management, while Dougs remains focused on simplicity.
Dougs vs Keobiz: compare prices
| Offer | Dougs | Keobiz |
| Free offer | "Business creation + accounting" - free of charge :
|
- |
| Basic package | " Pack Essentiel" - from €49/month :
|
" Pack Easy - from €89/month :
|
| Intermediary offer | " Pack Liberté" - from €79/month :
|
" Pack Confort" - from €109/month :
|
| Advanced offer | " Pack Exclusivité" - from €129/month :
|
" Pack Plus" - from €139/month :
|
| Complete package | " Pack PME" - from €159/month:
|
"Pack Premium" - from €179/month :
|
Dougs vs Keobiz: which interface is the most intuitive?
Accounting software isn't just judged by its features or price. Ease of use, ergonomics and mobile navigation play a crucial role in the long-term adoption of the service.
| Interface criteria | Dougs | Keobiz |
| Ease of use | Very intuitive, designed for non-accountants | Clear interface, but denser |
| Design and ergonomics | Minimalist, sometimes too clean | Modern, effective hierarchy |
| Financial dashboards | Very legible, essential KPIs in 1 click | Detailed tables with more filters |
| Space customization | ❌ Very limited | Some options depending on package |
| Mobile navigation | ❌ No dedicated app, partial responsive | Web responsive interface only |
| Accessibility & responsiveness | Fast, even with lots of data | May slow down depending on volume |
🧠 User experience analysis:
- Dougs relies on extreme ease of use. The interface is uncluttered, with elements focused on the essentials: cash flow, expenses, VAT, due dates. This is clearly a tool designed to move fast and not drown the user in figures. On the other hand, this may frustrate those who want to customize their reports or cross-reference more data.
- Keobiz, on the other hand, offers a more complete interface, with more filters, tabs and data. This is particularly noticeable in the dashboards, where you can obtain very precise views of your activity. The interface is a little "busier", but more powerful for steering your business.
Dougs vs Keobiz: compare integrations
The better an accounting solution integrates with your bank, your management tools, your CRM or even your invoicing tool, the more it becomes a central pillar of your back-office. For an entrepreneur or CFO, interoperability is key to avoiding double entries, automating accounting flows and making declarations more reliable.
👉 Number of available integrations
- Dougs: ⭐⭐☆☆☆
Dougs offers automatic banking connections with the main French banks, but the number of third-party integrations remains limited. No marketplace, no public API accessible to all. The tool remains focused on its native environment, which limits advanced use cases (e.g. synchronization with an ERP or CRM).
- Keobiz: ⭐⭐⭐⭐☆
Keobiz goes further in terms of integration: extended banking connectors, compatible invoicing tools, synchronization with management platforms such as QuickBooks, Stripe, or third-party legal tool. We're clearly on a more open approach, with integrations designed for multi-tool workflows.
👉 Ease of configuration
- Dougs: ⭐⭐⭐☆☆
Banking synchronization is simple to set up: a connection in a few clicks via aggregators like Bridge or Budget Insight. But beyond that, the possibilities are limited. There's no fine-grained management of automated scenarios or multi-source parameterization.
- Keobiz: ⭐⭐⭐⭐☆
The interface makes it easy to connect bank accounts, billing tools or other third-party modules. No need to be a technician, everything is guided, and integrations are well documented in the customer area. The approach is more "plug & play" than with Dougs.
👉 Customization and automation
- Dougs: ⭐⭐☆☆☆
Dougs does a good job of automating the categorization of entries, VAT reminders or the generation of tax returns. But there are no custom rules, no open APIs, and no automation triggered by external events. It's simple, but not very flexible.
- Keobiz: ⭐⭐⭐⭐☆
With Keobiz, you can go further: reminder automations, links between payroll/accounting/legal modules, conditional notifications, and customized settings according to sector or activity. Integrations feed semi-automated workflows, useful for SME managers.
💡 Conclusion
- Keobiz clearly takes the lead in terms of rich integrations and configuration flexibility. It's a solution designed for entrepreneurs who want to centralize their accounting, legal and administrative tools without friction.
- Dougs, which is more closed in its ecosystem, favors extreme simplicity, which works very well if you want to keep a restricted and efficient perimeter... but this limits bridges with other business software.
When to choose Dougs or Keobiz?
Choosing between Dougs and Keobiz isn't just a matter of comparing features and prices. It all depends on your legal status, your level of autonomy, the complexity of your business and the type of support you expect.
Typical use cases for Dougs
Dougs is aimed above all at autonomous entrepreneurs who are comfortable with digital tools, and who are looking for a simple, fast and reliable tool to manage their accounting without spending hours on it. Its model is designed for light structures or those in a growth phase, with clear needs and a desire to optimize their time.
📌 We recommend Dougs if you are :
- a freelancer looking for an all-in-one management tool;
- a business creator looking to get up and running quickly (SASU, EURL, micro...) ;
- small-business managers with few complex workflows, but who want to fully automate their processes;
- self-employed professionals wishing to delegate tax management while keeping an eye on cash flow;
- entrepreneurs who prefer speed, automation and responsive support;
- profiles comfortable with a streamlined interface, with no need for extensive customization.
Typical use cases for Keobiz
Keobiz, on the other hand, is positioned as a more complete and human solution, with extensive support that appeals to entrepreneurs seeking advice, strategic vision or multiple services (accounting, legal, social, etc.). It is better suited to profiles who need a multi-service accounting firm capable of adapting to their sector.
📌 We recommend Keobiz if you are:
- a business creator looking for step-by-step guidance, from status to registration;
- a small business owner with a growing business and cross-functional needs;
- an entrepreneur who needs a dedicated human contact, to ask questions on a regular basis;
- structure with several employees, requiring social and payroll management;
- real estate companies (SCI, LMNP, LMP) with specific tax requirements;
- profile looking for a centralized solution including legal, tax and HR in a single tool.
Dougs or Keobiz: make the right choice for your profile
When it comes to online accounting, Dougs and Keobiz are among the best solutions on the market. But behind similar promises lie two very different approaches.
👉 Dougs is an efficient, fast and highly automated solution , ideal for freelancers, self-employed or very small businesses who want simple accounting software with little customization, but great reliability. If you're comfortable with digital tools and want a low-cost accounting package without giving up expertise, Dougs is an excellent choice.
👉 Keobiz, on the other hand, plays the completeness card:
- accounting management,
- business creation,
- payroll,
- legal,
- everything is centralized.
This is the preferred option if you're looking for more than just software, with a dedicated contact person, tailored services and a long-term vision of your business. Ideal for SMEs, real estate entrepreneurs, or those who want to delegate without stress.
FAQ - Dougs vs Keobiz
Is Dougs a real chartered accountant or just software?
Yes, Dougs is an accounting firm registered with the Ordre des experts-comptables. It's not just software, but a hybrid solution: an automated platform combined with support from qualified professionals.
Does Keobiz really offer free business creation?
Yes, Keobiz offers free company creation in certain packages, particularly for SASU, EURL or micro-entrepreneurs. This includes drafting the articles of association, registering the company with the clerk's office, legal announcements... on condition that you subscribe to an accounting package after registration.
Can I switch accounting firms easily between Dougs and Keobiz?
Yes, you can change accounting firm if you respect your notice period (usually 1 to 3 months). Migration of accounting data is governed by strict rules, but both providers can support this transfer without loss of history.
What's the best choice for SCI or LMNP?
Keobiz is often preferred for SCI, LMNP or real estate activities, as their teams are specialized in this type of taxation. They offer dedicated packages and specific support.
Dougs can also manage these statuses, but with a more automated and less personalized approach.
Article translated from French