GoHighLevel is an all-in-one marketing CRM platform, particularly suited for agencies, consultants, and small businesses looking to centralize their marketing tools. It offers features such as contact management, multichannel automation, website and funnel creation, appointment scheduling, and reputation management — all with white-label options. Its main advantages include: reduced technology costs, efficient client process automation, and the ability to resell or customize the platform under a white-label brand.

What Are GoHighLevel’s Main Features?

Integrated CRM and Pipeline Management

The platform provides an advanced CRM that centralizes all client information, tracks interactions, and organizes leads according to their stage in the pipeline. This enables precise follow-up and prevents missed opportunities.

• Contact segmentation through Smart Lists or tags.
• Step-by-step pipeline management with visualization of opportunity stages.
• Bulk actions to send a message to a list of contacts with one click.

Website, Landing Page, and Funnel Creation

The drag-and-drop builder allows easy creation of websites, capture pages, and sales funnels. It includes a library of responsive templates ready to use.

• Rapid design of landing pages or funnels for ads.
• Integration of custom fields (images, dynamic content).
• Import of pre-built templates for faster setup.

Multichannel Automation

GoHighLevel enables automated campaigns via SMS/MMS, email, voicemail drops, phone calls, Facebook Messenger, and more — all through a workflow editor to automate follow-up sequences.

• Automated multichannel nurturing campaigns.
• Automatic follow-ups based on triggers (clicks, non-responses, etc.).
• Two-way communication from mobile via the app.

Appointment Scheduling and Booking Automation

The platform includes an online booking calendar, automatically integrated into workflows, with configurable reminders to reduce no-shows.

• Automatic scheduling of client time slots.
• Automated reminders (email, SMS).
• Bookings generated without human intervention through message automation.

Membership Areas and Online Courses

GoHighLevel allows the creation of membership zones or training platforms with unlimited video hosting and the ability to offer or sell educational content.

• Launch an online course or community.
• Manage content restricted to free or paid members.

White Labeling and Resale

Users with the Agency Plan can use GoHighLevel under a white label: custom branding, personalized domain, client portal/desktop app, and the ability to resell client accounts.

• Agencies can offer the platform to their clients under their own name.
• Monetization through additional client subscriptions.

Integrations and Extensions

GoHighLevel integrates with tools such as Mailchimp, Zapier, Google Analytics, Salesforce, Google Workspace, and more — and offers an API for advanced automation.

• Connection to existing data flows (email, analytics, etc.).
• Automation through Zapier or API based on specific needs.

Reputation and Review Management

Features for requesting, collecting, and managing customer reviews.

• Automatically request feedback after service delivery.
• Centralize client feedback to improve reputation.

Analytics, Reporting, and AI

The platform provides centralized performance statistics (conversions, pipelines, campaigns), along with AI-assisted fields to speed up content creation.

• Campaign performance dashboards.
• AI templates to quickly generate marketing content.

Why Choose GoHighLevel?

• Centralization and cost savings: reduces the number of tools used and lowers overall tech stack costs.
• Powerful multichannel automation: enables personalized and scalable customer journeys.
• Optimized scalability for agencies: manage multiple accounts, white-label customization, and integrated monetization.
• Affordable pricing: flat-rate plans without per-contact or per-user fees.
• Active community and strong support: resources, tutorials, and dedicated assistance for agencies.