

To efficiently implement CRM (customer relationship management) one must first understand its history and its importance. Travel through time, and you will learn of a detailed background, its creators and evolution.
Where Thought Leaders go for Growth
An E-commerce CRM strategy allows you to identify, retain and attract customers. As well as manage extensive data and analytics on your customers to create marketing and sales techniques tailored to your consumers. And if you need statistics, 74% of consumers get disappointed when your content doesn’t answer to their needs. An e-commerce helps you better understand your customer’s pattern and waste less time by the feature of workflow automation.
So, here is a list of the software you should add to your daily work routine. It details their features, benefits and even prices. Appvizer has even mentioned the type of companies some of them are for.
![]() Zoho CRM | ![]() Capsule CRM | ![]() Keap | ![]() Pipedrive |
For all companies | For companies with 2 to 5000 employees | For companies with more than 250 employees | For companies with 1 to 5000 employees |
Learn more about Zoho CRM | Learn more about Capsule CRM | Learn more about Keap | Learn more about Pipedrive |
For whom? Capsule is for startups, small and mid-sized businesses.
Capsule is a modern CRM software that believes in organization, customer priority to build a better customer experience and relationship.
Customization: Store data that is unique to each contact thanks to their custom fields.
Contact management: Thanks to this feature, you can get a better understanding of your clients, contacts and vendors as it saves and organizes them into a to-do list or tasks. Your conversations, dealings with other organizations, are easier to monitor thanks to its data. You can even build closer relationships thanks to their social search integration, which helps you find their social media to auto-enrich contacts. That way, you’ll be able to reach them on all platforms and keep up with their interests.
Reporting: Shows each step of every activity completed and from whom. Therefore, it helps you monitor every step of your sales cycles to make firm decisions
Integration: You can share contact information with your team members or the entire organization. This process can be done by importing contacts from Gmail, Outlook, spreadsheets, CSV files, Xero, MailChimp and more.
Security: Capsule’s servers are centrally hosted in Amazon’s data centers, thus ensuring your business data are safe and secure. Information that passes along the solution’s servers is encrypted with the use of a technology called SSL. You can restrict access to records, restore deleted records within 30 days so nothing that was accidentally deleted gets lost.
Professional: It is at £12 per user/ per month.
It includes:
Teams: It costs £24 per user/ per month for growing businesses.
It includes:
Enterprises: It costs £36 per user/ per month
It includes:
OR
Try their starter CRM for up to 2 users and 250 contacts for free.
Keap is a CRM software tool which aims to help you optimize your customer experiences while managing the hectic schedule of your business.
Automation: It helps you save time by replacing manual tasks with the additional follow-up feature. Even one of their client who is a business owner can attest to the fact that he has been able to save 5 to 7 hours a week from automating his tasks. You can spend that time on converting more leads and closing deals. The new leads capture automatically takes leads from contact form to booked appointment.
Sales nurture: New leads means new deals in your pipeline by sending gifts and promotion emails.
Follow-up: As soon as you as a customer interacts with your brand by filling out a form on your website or social pages, an automatic email will be sent out. Or simply reminds you of when a client forgets to pay and automatically sends a thank-you mail.
Integration: With Keap Zapier integration, you can connect with over 2,000 apps like Gmail, Outlook, PayPal and more, that way all of your contact information can all be stored and easily manageable.
Sales pipeline: It helps manage your lead as they move through the pipeline with the advanced automation builder.
Lite: It costs $40.00 per month for your first 2 months + $30 for any additional users.
It includes:
Pro: It is $85 per month for your first 2 months.
It includes everything you get with Lite, plus:
Max: Originally $199/ month, it costs $100 for your first 2 months
It includes Everything you get with Pro, plus:
Pipedrive is a web-based Sales CRM
Essential: It starts at €18 monthly and €12.50 annually, which helps you save up to 31%.
It includes:
Advanced: It costs $33 per month/ per user and $24.90 per year.
It includes everything of the essential plus:
Professional: It starts at $49.90 per month/ per user (billed annually)
It includes everything of the advanced plus:
Enterprise: Starts at $99.00 per month per user or $1188 per user/ per year.
It includes:
Don’t forget to check them out for more information.
For whom? Sales cloud is for all company size.
Sales cloud is an integrated sales CRM platform that regroups everyone one of your business’ section such as Sales, Service, Commerce, and Marketing into one platform.
Lead management: That helps you focus on fruitful leads by tracking their right info thanks to sales path as well as, track marketing campaigns that have the most impact and get the most reaction across all channels to know where to invest your time.
Opportunity management: You can view a timeline of your customers’ activity, the stages they are at in the pipeline, to predict your next business move and email without a minute more than to pre-made templates that ensure quick emailing.
Sales data: Data.com provides the right data to increase sales and marketing
Mobility: Thanks to their mobile app, Salesforce lets you access your work, from your dashboards, calls and hot lead responses anywhere, that you can also customize to your liking with mySalesforce. Deals will be closed quicker and connection will no longer be delayed as it is perfect for remote work.
Synchronization: You can synchronize your files, track them, share them, publish the latest info or delete it in real time so that everyone can be updated together for a better reactivity. Internal organization leads to better customer experience and success.
Essentials: It costs $25 per user/ month and suits small businesses for up to 10 users.
It includes:
Professional: It is a complete CRM for any size team
It costs $75 /user/month and billed annually
It includes everything from the essentials plus:
Enterprise: It is a deeply customizable CRM for your business
It costs $150 /user/month and also billed annually
It includes everything from the professional.
Unlimited: for CRM power and support
It costs $300 /user/month and is billed annually.
It includes the unlimited.
For whom?
Zoho CRM is for Freelancers, small businesses to mid-size businesses, large enterprises, any type size.
Zoho CRM is a cloud-based CRM software that manages your sales, marketing and support in one CRM platform
- No data lockup, export data at anytime
From the standard to the enterprise, Zoho offers a 15-day trial.
Free: It costs nothing.
Standard (same as free, plus): It costs $12/mo/user
It includes:
Professional: It costs $20/user per month.
Enterprise: It costs $35/user per month.
It includes:
CRM Plus (same as enterprise, plus)