

To efficiently implement CRM (customer relationship management) one must first understand its history and its importance. Travel through time, and you will learn of a detailed background, its creators and evolution.
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There has never been more fierce competition between hotels and, on a worldwide scale, between lodging suppliers.
Due to the digitization of the travel industry and the entry of new competitors like Airbnb, it is more important than ever for hotels to increase efficiency and provide memorable guest experiences.
It becomes necessary to utilize the CRM hotel management system. Utilized by both independent and chain hotels, it enables a more automated and efficient administration of hotels by combining all essential front desk and back office operations into a single system.
But with so many options available on the market, picking the best PMS is not an easy feat. We've put together a thorough evaluation of the top 9 PMS programs to run your hotel like a pro!
A CRM for hotels or a PMS (Property Management System) is a set of hotel management software that handles all of a hotel's or apartment's operational needs.
It replaces operations on Excel spreadsheets or paper, which are both tiresome and time-consuming, and allows you to coordinate all hotel administration chores. This is a genuine core element to ensuring the smooth functioning of a hotel on a daily basis:
The CRM functions is like the control center for hotels; it is very adaptable, adapts to the expansion of your company, and gives you the ability to:
Understanding and defining the requirements of your hotel will help you choose the best CRM. You will choose it based on the characteristics that will be relevant and valuable to you, taking into account the needs and goals that have been established.
Several fundamental requirements for the solution must be satisfied in order for you to pick your PMS software correctly:
But also more sophisticated standards:
- A yield management module to account for outside occurrences (such as weather, the season when a reservation is made, significant events that might affect the hotel's occupancy, etc.).
- A module for controlling marketing and communication activities, such as automated mailings on guests' stays, event management, newsletter distribution, control over online comments and reviews, loyalty programs, etc.
- Analytical tools for monitoring the effectiveness of the business's operations, including real-time reporting tools for monitoring reservation and occupancy rates and managing inventories.
![]() Amenitiz | ![]() Cendyn/One | ![]() Clairvoyix | ![]() Cloudbeds Hospitality Software | ![]() GuestWare | ![]() Hotelogix | ![]() Little Hotelier | ![]() Mews | ![]() Revinate |
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Learn more about Amenitiz | Learn more about Cendyn/One | Learn more about Clairvoyix | Learn more about Cloudbeds Hospitality Software | Learn more about GuestWare | Learn more about Hotelogix | Learn more about Little Hotelier | Learn more about Mews | Learn more about Revinate |
Amenitiz is a highly flexible, all-in-one hotel management system that streamlines the administration of accommodation establishments of various shapes and sizes. It provides you capabilities for Channel Management, site development and modification, payment methods, and much more in addition to the fundamental PMS functionality.
More than 3,000 users across 5 continents use the platform.
Cendyn serves the hospitality industry, which means they can immerse themselves within it. Hospitality is the relationship between the host and guest. With them, they solve problems for their customers by delivering measurable results. They believe that through customer partnerships, they can push the boundaries of what is possible in their industry.
According to the World Travel Awards, Cendyn is the top provider of hotel CRM technology, a data-driven marketing agency, and a platform for hotel sales proposals worldwide. These honors were given to them in 2017, 2018, and 2019.
Cost-effective marketing database now offered at any price is Clairvoyix Knowledge Factory. user-friendly web-accessible analytics dashboards and a fully integrated email platform are provided by this Oracle-based system. It's simple to use, simple to purchase, and something you'll always need.
Clairvoyix has the largest data center ecosystem in the world.
Cloudbeds Hospitality Software aids hoteliers in accelerating revenue growth, streamlining hotel operations, and offering distinctive guest experiences. The platform adjusts to your needs whether you work in hospitality, go camping, or operate a short-term rental.
Currently, the platform employs 700 people in over 40 countries who speak more than 30 languages.
Guestware is straightforward to use and put into practice. A timetable with an online or in-person training plan is made by your advisor. Guestware training may be included into the hectic schedules of hotel staff members effectively and affordably by using remote online training.
Over 1,600 hotels and resorts, as well as more than 75 nations, have used guestware.
Hotelogix automates all of your hotel's administrative and operational responsibilities, taking care of your whole hotel administration. You may access it from any device, which increases your productivity while improving your ability to react to real-time data updates.
An easy-to-use grid-based reservation board that shows the status of current accommodation reservations;
A hotel point-of-sale system that enables simple, centralized management of a wide range of services (Spa, mini-bar, restaurants, travel offices...),
Utilizing TripAdvisor Review Express, automatically send emails to your customers asking for input within 72 hours of their departure.
Modules can be added based on the demands and expansion of the business.
Little Hotelier is a all-in-one hotel software platform. Their featured platform allows you access to the strongest distribution network in the sector, with the greatest number of connections at your disposal and 100% connection quality.
Increase your visibility by having access to more than 400 popular local and national online travel agencies, with room and rate information updated quickly across all distribution channels. Additionally, reservations are delivered directly to your reservation calendar.
Mews is a software package for hotels that streamlines daily management of your properties using a number of complimentary hotel solutions: Mews Marketplace for your points of sale, Mews Operations for bookings, Mews Guest Journey for client interaction, Mews Payment for quick and safe payments
A reservation management system that enables you to manage not just your rooms and availability but also your front-office personnel and employees (reception, special requests...);
Personalized online services and complete autonomy, if desired, are provided to your visitors through an intelligent customer interaction module (online check-in, programming of their keys, payment and departure from the hotel without external assistance);
With approximately 600 hotel solutions, the platform offers one of the biggest application and integration markets in the hospitality sector.
Revinate offers hotels a new level of audience comprehension and engagement. Revinate is trusted by 30,000 of the top hotels in the world to help them redefine the guest experience. Anyone may use it to increase customer loyalty and income because it is simple to use and doesn't require a lot of technological knowledge.
For many hotel locations and consistent brand message, marketing campaign modules make it easier to build, deliver, and manage campaigns;
You may contrast the booking rates and customer satisfaction information among various hotel branches and locations using performance tracking;
Automate the customer journey with background-running lifecycle drip marketing, from inspiration through post-stay and back again;
In 2019, 2020, 2021, and 2022, hoteliers selected Revinate's product as the Top Rated CRM/Marketing Product in Hotel Tech Report.
The easiest strategy to select the finest CRM software for your hotel is to carefully assess and identify your needs as well as the demands of your teams. Which feature will be most helpful to you? This can change based on a number of factors, like the size of your business, the more points of sale you provide, whether or not you have a restaurant, etc.