Pipedrive vs monday: the CRM match-up to make the best choice

If you're here, it's because you're wondering which is the best CRM for customer relationship management between Pipedrive and monday CRM.
Pipedrive focuses on sales and marketing. It's easy to use, thanks to its targeted functionalities. It's a lightweight, intuitive tool that adapts well to the needs of small businesses.
monday CRM, on the other hand, offers comprehensive customer relationship management that goes beyond the sales cycle. It offers advanced customization and automation options, but monday is (slightly) more complex to master. And we'll see why.
To help you make the best choice, we've analyzed the features (functionality, interface, customer support, pricing) of both software packages.
So, Pipedrive or monday CRM? Find out in our comprehensive comparison of the two solutions!
What is Pipedrive?
Pipedrive overview
Pipedrive is a CRM that focuses on managing and optimizing sales processes. It is primarily used to visualize and manage a company's sales pipelines.
It also offers productivity tools to help sales teams in a number of targeted areas: tracking, performance analysis, automation, etc.
Pipedrive exceeds 100,000 customers worldwide in 2021. This popularity is due to the software's ease of use and adaptability to all sectors!
However, with its focus on sales, it will be best suited to sales structures whose main aim is to optimize their results. It is particularly well suited to SMEs and small businesses, as well as start-ups.
Pipedrive's key features
- Sales pipeline management: Pipedrive uses a visual pipeline system that makes tracking the sales cycle much more intuitive. All your deals are organized by stage, so you can see progress on each sale at a glance. You can customize your pipeline elements to suit your workflows.
- Contact and relationship management : all your interactions with prospects and customers (email, telephone, forms, etc.) are automatically recorded. They are then integrated into specific fields that you have previously established. All essential customer data is visible and easily accessible.
- Automation and AI: Pipedrive integrates a range of AI functions that save precious time. Helping you write emails, summarizing conversations, generating sales reports, searching the marketplace... Artificial intelligence is involved at every level. It also supports your lead nurturing strategy with the production of automatic sales messages and recommendations.
- Reporting: Pipedrive's dashboard features a clear, attractive interface for a quick overview of your sales performance. Relevant tables, graphs and filters (person, name, earnings, losses and activities, etc.) enable you to refine your analyses.
- Not to mention the integrations detailed later in this article...

Pipedrive
Advantages and disadvantages of Pipedrive
Advantages of Pipedrive
- Focus on managing and optimizing sales processes, with powerful associated functionalities.
- Customization options to create sales pipelines tailored to your structure.
- Intuitive interface and clear, attractive visuals.
- A design that makes it easy for beginners to get to grips with the software quickly.
- Advanced integration capabilities (over 400 applications).
Pipedrive's drawbacks
- Few functionalities beyond sales process management.
- Interesting but limited analysis capabilities.
What is monday CRM?
Overview of monday CRM
Are you familiar with the monday.com project management platform? But what's less well known is that the suite has an entire customer relations component: monday CRM.
In this software, you'll find absolutely all the features of monday.com:
- a clear, user-friendly interface,
- numerous integration templates
- and automation options.
But the great strength of monday CRM lies in its customization capabilities, enabling it to adapt to all types of structures.
Particularly modular, it is ideal for companies looking for an all-in-one CRM tool that adapts to their development. In 2025, monday CRM will have more than 250,000 customers worldwide, including 6,000 in France.
Key features of monday CRM
- Sales pipeline management: track every stage of the sales cycle through a clear interface. The status of each cycle can be customized according to sector, automatically assigning specific actions according to the prospect's progress.
- Contact and customer management: monday CRM centralizes all prospect-related information (plus notes, attachments, detailed exchanges, etc.) in a single database. Updated in real time, it provides easy access to contact records.
- One of monday CRM's strong points is its customizable dashboards. The software lets you configure customized interactive reporting tables from a wide range of templates. You decide on the template and the filters to obtain a table adapted to your current needs.
- Task automation: monday CRM's automation options operate on several levels. In particular, the software integrates numerous email templates and reporting tables. For sales pipelines, the system sends a notification to teams at each stage of a prospect's validation. It also generates the documents linked to this validation (contact form, contract, etc.).
- And, as with Pipedrive, there are numerous integrations that we'll compare later in this article.

monday CRM
Advantages and disadvantages of monday CRM
Advantages of monday CRM
- Unlimited customization capabilities based on predefined templates.
- Centralized information to facilitate communication.
- A modular solution that grows with your organization.
- Reactive customer support with quality guidance at every stage.
- Automations that considerably reduce the burden of manual tasks.
Disadvantages of monday CRM
- Difficult-to-learn interface for novices.
- Some features only available through higher-level plans.
Pipedrive vs monday CRM: compare features
Features | Pipedrive | Mondy CRM |
Sales automation | Sales milestone tracking and reminders | Sales cycle automation + project management |
Contact management | Contact tracking during the sales cycle | Contact tracking + link to workflows |
Sales pipeline management | Clear, easy-to-use visual focus | Customized pipelines with increased detail |
Reports and dashboards | Sales performance only | Global reporting: sales, projects, processes |
Focus on sales automation
Both our flagship products offer optimization features. With Pipedrive, these only concern follow-up and reminders for the various stages of the sales cycle. monday CRM goes further, offering automation not only for sales, but also for project management.
Focus on contact, prospect and customer management
Both tools integrate advanced customer follow-up functionalities. Pipedrive lets you manage contacts throughout the sales cycle, but not beyond. monday, on the other hand, links customer data to projects and workflows. It also offers more information on each contact record.
Focus on sales pipeline management
Both tools offer elements of deal automation.
- Pipedrive focuses primarily on the visual. The simple, clear interface makes it easy to track projects and prioritize actions.
- monday also offers advanced pipeline management. However, it takes a more general approach to customizing workflows and projects. The visuals are less accessible, but offer greater detail.
Focus on reports and dashboards
Pipedrive 's dashboards focus primarily on business results. If you want to focus on analyzing the performance of your teams, there's no better way. But if you're looking for a more general type of reporting on different processes and projects, to give you a more global view of customer relations, you've come to the right place: monday.
What do monday and Pipedrive offer in addition to CRM functionality?
monday: more than a CRM, a complete management platform
monday.com stands out for its ability to go beyond traditional CRM functionalities. The platform offers advanced project management tools, including interactive Gantt charts, which enable you to visualize a project's tasks, dependencies and milestones on a clear timeline. This feature is particularly useful for teams managing complex projects requiring precise coordination.
In addition to project management, monday offers real-time collaboration features such as shared boards, instant updates and integrated comments, facilitating communication within teams. The platform also integrates automation and artificial intelligence tools to optimize processes, such as e-mail assistance and task suggestion.
monday.com also offers specialized modules, such as monday dev for software development, IT management and customer support, providing a versatile solution tailored to a variety of organizational needs.
Pipedrive: AI functionalities and add-ons
Pipedrive is at the cutting edge of AI innovation in the commerce sector. First and foremost, you get an artificial intelligence assistant that recommends the actions you should prioritize to boost your efficiency.
But AI applications don't stop there. Pipedrive also provides you with:
- An e-mail generator to quickly compose personalized messages.
- A tool to summarize your e-mails and retrieve all the important information from long conversations.
- Automated application recommendation and marketplace search.
- A keyword-based sales report generator.
In addition to AI, Pipedrive also offers specific modules to optimize your sales:
- Web Visitors for tracking site visitors,
- Campaigns to manage e-mail marketing campaigns,
- LeadBooster to integrate chatbot, live chat, web forms and prospecting.
Pipedrive vs monday CRM: compare prices
Offer | Pipedrive | monday CRM |
Free offer | No | Yes up to 2 users |
Essential/Basic | 14 € / user / month Lead management, integrations, AI reports |
9 € / user / month 3 tables, unlimited docs, 200 templates |
Advanced / Standard | 39 € / user / month Group emails, automations, planning |
12 € / user / month Automations 250 actions/month, Gantt views |
Professional / Pro | 49 € / user / month AI Assistant, e-signatures, advanced reporting |
19 € / user / month Automations 25,000 actions/month, graphics, formulas |
Power / Enterprise | 64 € / user / month (Power) Projects, advanced authorizations, 24/7 support |
Price on request Multi-level authorization, security, advanced reporting |
Notes :
Pipedrive offers several additional modules:
- LeadBooster: €32.50 / company / month.
- Web visitors: €41 / company / month.
- Campaigns (emailing): €13.33 / company / month.
Pipedrive vs monday CRM: which interface is more intuitive?
When you spend several hours a day in a CRM, ergonomics are not a luxury, they're a prerequisite for performance. monday and Pipedrive take two radically different approaches: one focuses on visual customization, the other on simplicity of action. Here's what we think:
Criteria | Pipedrive | monday CRM |
Easy to use | Ultra-fast: everything is action-oriented | More dense, requires time to adapt |
Navigation | Linear, intuitive, designed to follow a pipeline | Customizable tables and views (Kanban, Gantt, etc.) |
Clear interface | Sober, uncluttered interface, few superfluous elements | Very colorful, sometimes busy depending on the templates chosen |
UI customization | Customization limited to essentials | Extremely flexible: fields, columns, widgets... |
Mobile & application | Very fluid app, UX identical to desktop | Full-featured app, but slightly slower |
Loading & performance | Fast, even on large databases | Slightly slower on large tables |
Learning curve | Suitable for non-technical profiles | Requires a little more effort initially |
👉 O ur opinion:
If the aim is to quickly equip a sales team, Pipedrive wins the point hands down: it's almost immediate to get to grips with, and everything is designed to get straight to the point. On the other hand, for companies that want to adapt their interface to different workflows, monday CRM offers unrivalled flexibility, provided that they accept an increase in complexity.
Pipedrive vs monday CRM: compare integrations
monday: an open platform with room for improvement
On paper, monday CRM ticks all the boxes of a well-connected solution. Over 200 integrations are available natively, including Slack, Gmail, Google Calendar, DocuSign, Zoom, Stripe, Jira and Make. In concrete terms, you can easily connect monday to most of your everyday tools, especially in terms of project management and collaboration.
But some integrations are more limited than advertised. For example, connecting to Gmail allows you to send e-mails from monday, but to benefit from real follow-up (open rates, replies, automation), you need to configure manual automations or use third-party scenarios (e.g. Zapier or Make).
However, we do appreciate the modular logic: monday lets you build your own flows with its no-code automation engine. And for the more technically inclined, the GraphQL API allows you to take integrations much further. But here again, you'll have to get your hands dirty.
In short: a connected platform, but one whose integrations sometimes need to be fine-tuned to suit advanced uses.
Pipedrive: a commercial CRM designed for interconnection
Pipedrive offers a much more plug-and-play approach. On its marketplace, you'll find over 400 integrations designed for salespeople: Mailchimp, PandaDoc, Aircall, Calendly, QuickBooks, Slack, Zoom... you name it, and it's often just a few clicks away.
The experience is seamless. Gmail integration, for example, not only synchronizes e-mails, but also links them to each prospect or opportunity, with integrated tracking and reminders. And if the native app isn't enough, connectors with Zapier, Make or Outfunnel quickly fill the gaps.
A notable highlight: Pipedrive pushes integration recommendations customized to your activity. For example: a connector to DocuSign as soon as you've activated a quotation template. Quite clever.
In addition, the REST API is well documented, making it possible to create customized bridges for tech teams. But in 90% of cases, native integrations will suffice.
When to choose Pipedrive or monday CRM?
Pipedrive or monday CRM? It all depends on your organization's development and your teams' familiarity with CRM tools. Here are a few case studies for each software.
Examples of Pipedrive use cases
If this is the first CRM you've integrated into your business processes, and your sole aim is to optimize sales, Pipedrive is the obvious choice. Intuitive and powerful, it offers all the key features you need to improve your conversion rate without weighing down your workflows. Here are a few examples of Pipedrive's full potential:
For a start-up
Startups need fast results to grow. Their main objective is to optimize customer acquisition processes. This is where Pipedrive excels, thanks to its visual pipelines and precise reporting that focus on the essential: results.
For consultants
Freelancers face two main challenges: acquiring new customers and optimizing their organization. With Pipedrive, the consultant can track and manage the lead conversion process in just a few clicks, and benefit from high-performance AI-powered automation tools.
For digital marketing agencies
Digital marketing agencies are constantly in contact with potential customers at different stages of their conversion. With Pipedrive, they benefit from a rapid view of the progress of each pipeline, as well as a more global view of the entire process. Email generation automation tools also improve communication between team members.
Examples of monday CRM use cases
monday CRM has a multidisciplinary focus. 🤓 It stands out for its flexibility and ability to manage multiple projects simultaneously. It's the perfect tool if you're looking for an all-in-one, scalable CRM solution that will adapt to your needs over time. But beware of over-sizing. If you only use it for sales tracking, the price/performance ratio won't be optimal. So when should you use it?
For start-ups
Startups in the tech or creative sectors need a high level of customization to adapt their work tools to their workflows. monday CRM's flexibility is exactly what they need, thanks to its multiple views (tables, Kanban, Gantt) and its ability to create code-free automations.
Design offices
Design offices often have to manage complex projects requiring coordination between several teams. Thanks to its advanced functionalities, diverse products and application integrations, monday facilitates communication and centralizes all essential data.
Pipedrive vs. monday: the key facts
So, which CRM software do we recommend?
In most cases, monday CRM is the obvious choice. It's more versatile, modular and offers more advanced reporting and analysis tools. However, be careful. monday is very rich, and the risk is to subscribe to a package for which you will only use 30-40% of the resources. This will weigh down your workflows and potentially cost you money.
Pipedrive remains an excellent alternative if your sole focus is on sales and marketing. Objectively, it outperforms monday CRM in this respect. Another good reason to choose it is its ease of integration into your business processes.
In conclusion, monday is versatile, powerful and scalable, while Pipedrive is lighter, easier to use and results-oriented. Monday is best suited to cross-functional teams, while Pipedrive is ideal for small sales teams.
Article translated from French

Maëlys De Santis, Growth Managing Editor, started at Appvizer in 2017 as Copywriter & Content Manager. Her career at Appvizer is distinguished by her in-depth expertise in content strategy and content marketing, as well as SEO optimization. With a Master's degree in Intercultural Communication and Translation from ISIT, Maëlys also studied languages and English at the University of Surrey. She has shared her expertise in publications such as Le Point and Digital CMO. She contributes to the organization of the global SaaS event, B2B Rocks, where she took part in the opening keynote in 2023 and 2024.
An anecdote about Maëlys? She has a (not so) secret passion for fancy socks, Christmas, baking and her cat Gary. 🐈⬛