CRM, automation, sales... 10 alternatives to rival GoHighLevel
GoHighLevel has clearly shaken up the CRM and marketing automation market. This all-in-one platform, designed for agencies, freelancers and digital entrepreneurs, promises to centralize everything: tunnels, SMS, emails, appointments, lead management, and even white-label reselling. Sounds like a dream?
But here's the thing... for many, the promise doesn't always hold up over time. Between a not-so-light pricing plan, customer support that's sometimes slow to respond, or an interface that takes a considerable amount of time to adapt to, some start looking elsewhere. And the good news is that today there are real alternatives, sometimes more accessible, often more intuitive, and above all better adapted to your specific needs.
👉 Whether you're looking for a simpler, more powerful or downright free solution, we've got your work cut out for you. Here's our comparison of the 10 best alternatives to GoHighLevel, based on tests, customer feedback, and in-depth analysis of key features: CRM, sales tunnels, automation, lead management, conversion, and more.
What is GoHighLevel?
GoHighLevel (or simply HighLevel) is an all-in-one SaaS platform designed to help marketing agencies, freelancers and entrepreneurs manage, automate and grow their business, without juggling ten different tools.
In concrete terms, GoHighLevel combines :
- advanced CRM to track every lead, customer or prospect,
- marketing automation (email, SMS, voice calls),
- funnel builder to create high-performance sales tunnels,
- integrated calendar for appointment scheduling,
- reporting and team management tools,
- and even white-label modules to resell the solution as your own service.
🚀 What's its strength? Its flexibility. You can build complex automation workflows, track the progress of each sale, while keeping a firm grip on campaign and lead management.
But this wealth of functionality comes at a price: a steep learning curve, bugs reported by users on the web, and a price tag (from €83.01/month) that will put many off.
Why consider an alternative to GoHighLevel?
A powerful tool... but complex to master
GoHighLevel is like the Swiss Army knife of digital marketing. But before you can cut anything, you need to know where the blade is.
The platform is packed with advanced features, but its interface can seem dense, even intimidating, for those who don't already have a foot in the world of CRM or marketing automation. Workflows, conditional triggers, sales pipelines and calendar booking require time and a real learning curve.
As a result, many freelancers, coaches and young agencies waste precious time "setting up the tool"... instead of generating sales.
An escalating price tag
At €83.01/month for a single account, GoHighLevel isn't overpriced... but you have to justify every euro you invest. Especially since to exploit its full potential (resell the tool as a white label, activate SaaS mode, automate customer subscriptions), you need to upgrade to the Unlimited plan at €254.18/month.
Add to this the cost of invoicing, sometimes unfavorable exchange rates, and increased financial pressure for auto-entrepreneurs or freelancers just starting out. By comparison, some alternatives offer free formulas, or more progressive plans starting at just a few euros.
Uneven customer support and unsatisfactory documentation
When a CRM manages your leads, sales, appointments and nurturing campaigns, you expect solid, fast and clear support.
While the HighLevel team is generally responsive, many users report :
- long waiting times for technical tickets ;
- overly succinct documentation, often focused on American use cases ;
- and a frustrating user experience when trying to resolve a bug or understand an advanced function.
Clearly, if you're going to manage your marketing alone, you need a well-documented tool, with support available when you really need it.
An oversized tool for simple needs
Want to create a capture page, send a sequence of emails, track a few prospects and arrange appointments? GoHighLevel can do it. But that would be like buying a 38-ton truck to do your Sunday shopping.
The tool is designed for multi-client agencies, expert marketers or structured teams. For lighter uses, such as infopreneurship, freelancing or individual consulting, it quickly becomes too heavy, too slow and too complex.
In such cases, it's best to turn to a more targeted, lighter or even completely free solution that does exactly what you need, without frills or overload.
Comparative table of the 10 best alternatives to GoHighLevel
1 of 5
 ActiveCampaign |  Bitrix24 |  ClickFunnels |  Sprout Social |  Vendasta |
|---|---|---|---|---|
| For all companies | For companies with more than 1 employees | For all companies | For all companies | For all companies |
| See software | See software | See software | See software | See software |
| Learn more about ActiveCampaign | Learn more about Bitrix24 | Learn more about ClickFunnels | Learn more about Sprout Social | Learn more about Vendasta |
Our top 10 alternatives to GoHighLevel
ActiveCampaign
ActiveCampaign is the tool you choose when you want to stop tinkering with marketing automation and move on to a real customer management system that scales. Where GoHighLevel relies on all-in-one versatility, ActiveCampaign gets straight to the point, sending the right message, at the right time, to the right person, and turning a cold lead into a warm customer.
🎯 This conversion-oriented CRM is setting the standard for freelancers, agencies and VSEs who want to automate their campaigns without sacrificing personalization. Ultra flexible, it lets you build powerful workflows that track every action, click or behavior of your contacts. We're talking about a cutting-edge tool, but one that's frighteningly effective.
Here's what ActiveCampaign has to offer to automate your sales and manage your customer relations:
- integrated CRM with contact management, sales pipelines and intelligent scoring ;
- advanced automation with conditional triggers, dynamic tags and visual customer journeys;
- high-performance email marketing: advanced segmentation, A/B testing, dynamic content ;
- on-site behavioral tracking (pages visited, time spent, actions, etc.);
- native integrations with over 900 apps: Zapier, WordPress, Shopify, etc. ;
- detailed reporting: conversion rate, performance per campaign, ROI.
With a first plan priced at €12.84/month, ActiveCampaign remains an affordable solution for those who want a serious marketing automation tool, without getting lost in superfluous features.
ActiveCampaign
Bitrix24
If you're looking for an all-in-one tool that combines CRM, team management, automation and even social networking, Bitrix24 is sure to surprise. Less well-known in the French-speaking world, it's nonetheless fearsomely comprehensive, and even offers a 100% free basic option!
🎯 Unlike GoHighLevel, Bitrix24 is positioned more as a digital toolbox for small businesses who want to structure their management, pilot their sales, while keeping a centralized view of their prospects and customers.
Here's an overview of what Bitrix24 has to offer to manage your business from A to Z:
- Customizable CRM with visual pipelines, lead management, scoring ;
- sales automations: reminders, tasks, emails, calls ;
- collaborative tools: team chat, project management, drive cloud ;
- multi-channel connection: calls, email, social networks, customer live chat;
- integrated site and landing page creator (with forms and tracking).
Bitrix24 stands out for its versatility. Ideal if you need a free CRM and appreciate tools that are a little "Swiss box" in their philosophy.
Bitrix24
ClickFunnels
When it comes to sales tunnels, it's hard not to think of ClickFunnels. It's literally the software that popularized the term. If your business revolves around acquisition, conversion, and you want to generate sales quickly without coding, this is a tool cut out for action.
🎯 Unlike GoHighLevel, ClickFunnels doesn't try to be all things to all people. It does little, but it does it fast, well, and with one obsession: turning visitors into customers. Ideal for infopreneurs, marketers, trainers, or any business that sells online.
Here's what ClickFunnels has to offer to boost your conversions without the headache:
- drag-and-drop tunnel creation: landing pages, upsells, emails ;
- integrated order tunnel (payment + form) optimized for conversion ;
- professional templates for each stage of the tunnel;
- native integration with Stripe, PayPal, ActiveCampaign, etc. ;
- hosting of training courses, webinars and memberships via ClickFunnels 2.0 ;
- performance tracking for each stage of the sales funnel: abandonment, clicks, conversion.
Starting at €69.32/month, this is a targeted investment. But if your priority is sales, not paperwork, it does the job nicely.
ClickFunnels
CrocoClick
CrocoClick incorporates the main principles of GoHighLevel (sales tunnels, CRM, automation, appointment scheduling) in a more accessible, local version... and above all, easier to learn.
🎯 Designed for French-speaking agencies and consultants, the emphasis is on user experience, with a clear interface, real "ready-to-sell" logic, and French-language support. An excellent choice for those who want an all-in-one tool without the constraints of HighLevel, but with key features for scaling.
Here's what you can do with CrocoClick, starting with the basic subscription:
- creation of sales tunnels, landing pages and automated emails ;
- visual CRM with lead management, appointment setting and scoring ;
- marketing automation with behavioral triggers;
- automated SMS, email and call follow-up system;
- white-label interface for agencies (resellable);
- French-language customer support, including strategic coaching.
At €39/month, this is a serious alternative to GoHighLevel, designed for the realities of the French-speaking market and professionals who want to go fast, well and without friction.
Kartra
Kartra is an all-in-one marketing automation platform. Compared to GoHighLevel, Kartra has a more fluid interface, ready-to-use modules and a logic centered on the complete customer journey. Ideal for those who want a powerful tool, but don't want to spend 3 weeks configuring it.
🎯 Designed for infopreneurs, coaches, consultants and content creators, Kartra is totally integrated: tunnels, payments, email, CRM, content hosting... everything is native.
Here's what Kartra integrates to drive your online business without relying on external tools:
- sales tunnels with conditional logic, upsells, downsells and A/B testing;
- integrated CRM with behavioral tracking, tags and dynamic scoring;
- automated emailing with precise sequences and triggers;
- product management, payments and recurring subscriptions;
- creation of member zones, training courses, webinars and secure access;
- centralized dashboard with clear analytics (conversion, churn, revenues).
At €50.49/month, Kartra is aimed at pros who want to scale their digital business without juggling 10 tools. It's all there, and it's running.
OptimizePress
OptimizePress is a classic. It's a premium plugin that turns your WordPress site into a conversion machine: landing pages, forms, tunnels, payments... all at the click of a button.
🎯 For WordPress marketers at heart, OptimizePress gives you total control via your own hosting. It's a great alternative for advanced users who want to keep control of their infrastructure, without sacrificing marketing power.
Here are the features OptimizePress offers to boost your WordPress conversions:
- intuitive page builder with +250 optimized templates ;
- easy integration of complete sales tunnels on your site;
- connection with Stripe, PayPal, ActiveCampaign, ConvertKit, etc. ;
- integrated checkout module with upsells and bump offers;
- opt-in forms, pop-ups and landing pages;
- lifetime license possible: no monthly subscription required.
With a package starting at €110.40/year, OptimizePress is an excellent choice for WordPress users who want a powerful tool without a monthly subscription.
Sprout Social
Unlike GoHighLevel, which relies on tunnels and automation, Sprout Social is fully focused on another growth lever: social marketing. It's a robust platform for managing your network presence, interacting with your audience and turning subscribers into customers.
Sprout Social is designed for SMO agencies, social media managers or marketing teams who manage several accounts and want to step up a gear with professional tools.
Here's how you can optimize your social media strategy:
- multi-platform planning (Facebook, X, LinkedIn, Instagram, TikTok...) ;
- intelligent inbox to centralize all messages;
- Social CRM: customer file enriched by interaction history;
- ultra-precise reporting tools: engagement, reach, social conversions;
- team collaboration: task assignment, internal feedback ;
- competitive intelligence and sentiment analysis.
Starting at €170.31/month, Sprout Social is aimed at organizations with a real social media strategy and a desire to measure results. Not a direct alternative to GoHighLevel, but an excellent complement or another way to convert.
Sprout Social
Systeme.io
Systeme.io is one of the few platforms to offer a truly free alternative to GoHighLevel, without compromising on essential functionality. Its big advantage? An ultra-simple interface and a direct approach: tunnel, email, training, sales.
🎯 Designed for solopreneurs, infopreneurs and freelancers, and entirely developed in France, this all-in-one tool lets you create, sell and automate your online business without technical skills.
Here's what you can do with Systeme.io, even without breaking the bank:
- create complete sales tunnels (capture pages, upsells, payments...) ;
- integrated email marketing with tag-based automation and rules;
- hosting of training courses, webinars and members' areas;
- basic CRM to track your leads and manage your prospects;
- native affiliation module for your products or services;
- 100% free plan up to 2,000 contacts and 3 tunnels.
Systeme.io is ideal for launching an online business without the headaches, for those who want fast results with a simple, French-speaking tool.
Vendasta
With Vendasta, you become a true SaaS company without code. CRM, automation, site builder, social networks, reviews, local e-commerce... everything is ready to use, and packaged for resale.
🎯 If you're an agency selling services to SMEs, artisans, or local businesses, Vendasta is probably the most suitable alternative to GoHighLevel. Why? Because it's a SaaS platform. Because it's a white-label SaaS platform, designed to resell digital tools with your logo, your prices, your services.
Here's how Vendasta can help you develop (or scale) your own ecosystem of tools:
- white-label digital tools marketplace (SEO, social networks, CRM, etc.) ;
- integrated CRM with prospect management and sales pipeline ;
- email and sales cycle automation;
- personalized customer space, access to a customized SaaS portal;
- agency dashboard to manage customers, campaigns and invoicing;
- technical support, training and white-label services (SEO, design, etc.).
Pricing starts with a €67.61/month plan, but Vendasta remains a powerful option for those who want to build a scalable SaaS agency, without developing their own solution.
Vendasta
WhatConverts
With WhatConverts, we change perspective: here, no tunnels or emails, but an ultra-powerful tracking tool to know precisely where your leads are coming from and which channels are generating real sales.
🎯 It's not a direct alternative to GoHighLevel on the CRM side, but it's an essential strategic complement for performance-oriented agencies or consultants.
Here's how WhatConverts helps you make data-driven marketing decisions:
- multi-source conversion tracking: calls, forms, e-commerce, chats... ;
- lead attribution by keyword, campaign, channel or landing page;
- recording of incoming calls + automatic transcriptions;
- dynamic dashboards to visualize performance;
- CRM integration possible (HubSpot, Zoho, etc.);
- exportable reports for customers or management.
From €25.67/month, this is an excellent lead management tool for those who want to track the real value of their campaigns, not just clicks.
How to choose the right alternative to GoHighLevel?
Summary table of the best alternatives to GoHighLevel
| Tool | Type | Key strengths | Starting price | Ideal for |
| ActiveCampaign | CRM + Email automation | Advanced segmentation, emails, automation, integrations | From €12.84/month | Email marketing pros |
| Bitrix24 | CRM + Business management | Complete CRM, project management, multi-channel support | Free offer | Small businesses that want to centralize everything |
| ClickFunnels | Funnel builder + sales | Create ultra-fast sales tunnels, upsells, conversions | From €69.32/month | Funnel experts / infopreneurs |
| CrocoClick | Funnel + marketing automation | Funnels + CRM + automation + white-label appointment setting | From €39/month | French-speaking agencies |
| Kartra | All-in-one marketing | Emails, landing pages, videos, integrated checkouts | From €50.49/month | Solo freelancers + infopreneurs |
| OptimizePress | WordPress + Funnel builder | WordPress tool, creation of sales pages/funnels | From €110.40/year | Webmarketers who love WordPress |
| Sprout Social | Social media management tool | Planning + analytics + integrated social CRM | From €170.31/month | SMO agencies and community managers |
| Systeme.io | Funnel + CRM + email | Simple, all-in-one French solution, free to get started | Free offer | Beginners and content creators |
| Vendasta | All-in-one SaaS for agencies | Service reselling, CRM, automation, integrated marketplace | From €67.61/month | Local agencies and SaaS resellers |
| WhatConverts | Tracking + call analytics | Track leads, conversions and marketing calls | From €25.67/month | Data-driven marketers |
Criteria for selecting an alternative to GoHighLevel
Not all alternatives to GoHighLevel are created equal. Before rushing headlong into an all-in-one tool, it's best to ask the right questions. Because what really counts is not the marketing promise, but whether it matches your real needs, your way of working... and your means.
👉 Here are the essential criteria for choosing the tool that will really boost your business:
- your main objectives : do you need a CRM to manage your prospects, or an ultra-fast funnel generator? are you looking for a solution geared towards automation, sales, or customer management? ;
- the acceptable level of complexity: if you're just starting out, a simple tool may be all you need to avoid mental overload;
- your budget : some alternatives offer free or more flexible packages, but don't forget the hidden costs: additional subscriptions, integration fees, training, support... ;
- ecosystem and integrations: a good tool should integrate easily with your existing tools (Google, Facebook Ads, Zapier, Stripe, etc.);
- scalability: the alternative you choose must be able to grow with your team, your sales pipeline, or your customer portfolio - think long term;
- support and resources: responsive support, clear documentation, active community... don't neglect these points.
What if the best alternative to GoHighLevel was... the one you'll be testing today?
Choosing a marketing tool or CRM isn't a theoretical decision. It's a strategic choice. And as is often the case in digital marketing, the best solution is not the one with the most features... but the one you're actually going to use.
Some will prefer the power of Kartra, others the simplicity of Systeme.io, the tunnel logic of ClickFunnels, or the precision of ActiveCampaign. No matter, the most important thing is to take action. Test one. Make it your own. And measure, in concrete terms, its impact on your leads, your appointments and your sales.
Fortunately, most of the tools we've selected offer free versions or no-obligation trials. Take advantage of them. Try them out. Explore. And above all: choose a tool that works for you, not the other way around.
Article translated from French