9 alternatives to Agile CRM to (really) boost your customer relations
Agile CRM is the Swiss Army Knife of B2B CRM: marketing, sales, support, all in one. Quite appealing on paper. But like any "all-in-one" tool, it has its limits... especially when you start scaling seriously or want to go further in terms of personalization.
Between rising prices, an aging interface and sometimes absent support (thanks to the forums for troubleshooting), it's easy to see why many are looking for an alternative to Agile CRM. The good news is that the market is booming, and there's no shortage of options.
In this article, we guide you through the best alternatives to Agile CRM in 2025. Our aim is to help you find the right tool for your needs, your budget and your ambitions.
What is Agile CRM?
Agile CRM is a bit like the outsider who wanted to do it all, quickly and well. And when it came out, it was an audacious gamble: a 100% SaaS cloud CRM that combines marketing automation, sales tracking and customer support in a single interface... and at a low price. All designed for small and medium-sized businesses who want to centralize their customer relations without breaking the bank on training.
In concrete terms, Agile CRM is aimed at :
- growing SMEs,
- Agile sales and marketing teams (logical),
- startups who want to avoid the complexity of Salesforce or Dynamics 365,
- companies looking for an all-in-one CRM, with a little emailing, a little ticketing and a lot of automation.
With over 15,000 customers worldwide (source: official website), it has carved out a respectable place for itself in the CRM world, especially on the English-speaking side. But in the face of increasingly sophisticated - and more ergonomic - competition, Agile CRM is beginning to show its limitations, particularly for structures that are scaling up.
Key features of Agile CRM
Agile CRM ticks all the boxes of the "versatile and affordable" solution. But beware: underneath its all-terrain CRM exterior, you'll find a solution that's more focused on automation and customer relations, with a few nuggets... and a few grey areas.
Here are the features most frequently mentioned in user feedback (Capterra, G2):
- Contact and deal management: the entire sales cycle is tracked from a unified customer file, with history, scoring and customizable pipeline views.
- Marketing automation: creation of conditional workflows, automated nurturing, email campaigns with A/B testing and reporting.
- Integrated customer support: ticketing system, knowledge base, live chat. Practical, but limited for demanding support teams.
- Telephony tools: integrated VOIP calls, recording, call scripting, everything you need for salespeople on the phone.
- Email tracking & notifications: alerts when a prospect opens an email or clicks on a link, with automated follow-up.
- Web forms and pop-ups: integrated directly into the CRM to capture leads without relying on a third-party tool.
In short, a good all-in-one CRM that lets you get started quickly and centralize the essentials without plug-ins or extra costs.
Agile CRM
Why consider an Agile CRM alternative?
Let's face it: Agile CRM does the job for small teams who want to centralize sales, marketing and support without too much complexity. But as soon as you scale up, the tool shows a few wrinkles.
Here are the reasons why more and more users are looking for an alternative:
✅ What we like:
- A 3-in-1 solution: CRM + marketing automation + customer support, without plug-ins.
- Competitive pricing : one of the most affordable offerings on the market, especially in the free version.
- Visual workflows : automate campaigns or reminders without coding.
- All-in-one interface: no need to juggle 10 tools.
⚠️ What gets in the way?
- Aging interface : the UX hasn't evolved since 2018... and you can feel it.
- Customer support criticized: long response times, uneven quality, especially for free or self-managed accounts.
- Features too rigid : little customization, limited integrations with modern tools (Slack, Notion, etc.).
- Not designed to scale: as soon as a team passes 10-15 users or wants a true omnichannel strategy, it stalls.
- Lack of data transparency : some options (such as automatic backup or EU hosting) are unclear or chargeable.
In short, a CRM that remains relevant... as long as you stay small. For those who want to go further, there are far more powerful, modern and specialized alternatives.
Comparative table of the 9 best alternatives to Agile CRM
1 of 7
 Pipedrive | Agile CRM |  Bitrix24 |  Freshsales |  HubSpot CRM |  Microsoft 365 |  monday.com |
|---|---|---|---|---|---|---|
| For companies with 1 to 5000 employees | For all companies | For companies with more than 1 employees | For all companies | For companies with more than 1 employees | For all companies | For all companies |
| See software | See software | See software | See software | See software | See software | See software |
| Learn more about Pipedrive | Learn more about Agile CRM | Learn more about Bitrix24 | Learn more about Freshsales | Learn more about HubSpot CRM | Learn more about Microsoft 365 | Learn more about monday.com |
Our selection of Agile CRM alternatives
Axonaut
Axonaut is a French CRM that does more than just CRM. It combines sales management, invoicing, HR and accounting in a single interface. All designed for French VSEs and SMEs, with a real hands-on approach: simple, effective and 100% compliant with legal requirements.
Where Agile CRM relies on marketing automation, Axonaut prefers to play the card of administrative centralization: managing everything from prospecting to URSSAF declarations from a single tool. A true co-pilot for busy managers.
Key functionalities
- Management of contacts, opportunities, automatic reminders
- Quotes, invoices, payment management and bank reconciliation
- Cash flow monitoring, financial dashboards
- Chorus Pro integration for public procurement
- HR module (expense reports, vacations, simplified pay slips)
- Simple automation via emailing scenarios or reminders
Our opinion
Axonaut is like having a CRM and an accounting back-office in a single application. Ideal for small structures that want to centralize and save time without getting lost in an ecosystem of 12 SaaS applications. Its limitations? Less depth in marketing automation or advanced CRM workflows. But for 360° business management, it's a solid choice.
Bitrix24
Bitrix24 is the all-you-can-eat SaaS buffet: CRM, project management, collaborative intranet, marketing automation, telephony... It's got it all. Literally. But just like a buffet, you need to know where to pick to avoid getting lost.
Originally designed for hybrid or decentralized teams, Bitrix24 attracts SMEs and SMBs who want to centralize internal communications and customer management without multiplying subscriptions. In cloud or server-based mode, it is also one of the few to offer an on-premise version, for the most demanding when it comes to data sovereignty.
Bitrix24
Key features
- Complete CRM with visual pipeline, scoring and customizable reporting
- Sales and marketing automation
- Kanban, Gantt or Agile project management
- Collaborative suite (chat, videoconferencing, internal drive)
- Integrated telephony + multi-channel contact center (email, social networks, chat)
- Generous free version for up to 12 users
Our opinion
Bitrix24 is powerful and complete... but a little dense. The interface is sometimes busy, and getting to grips with it requires a bit of investment. In exchange, you get an ultra-flexible solution that replaces a CRM, Slack, Trello and Google Drive all at once. Ideal for teams who want a collaborative tool with a real CRM core.
Freshsales (Freshworks CRM)
Freshsales is the CRM designed for salespeople... by a company that knows support teams inside out. Part of the Freshworks ecosystem, Freshsales is a modern, intuitive and, above all, automated solution designed to accelerate sales cycles without drowning in parameterization.
Particularly popular with B2B SMEs, Freshsales features a clear interface, embedded AI for lead scoring, and seamless integration with other Fresh tools (marketing, support, IT).
Freshsales
Key features
- Lead, contact, account and opportunity management with visual pipeline
- Predictive scoring via AI to prioritize the hottest leads
- Email, task and follow-up automation
- Native integration with Freshdesk, Freshchat, Freshmarketer
- User behavior analysis (emails, calls, web visits)
- Complete mobile application for mobile sales reps
Our opinion
Freshsales ticks all the boxes of the modern, intelligent CRM: automation, AI, polished interface. It's an excellent choice for sales teams who want to focus on conversion and leave repetitive tasks to the software. One drawback? A little less suited to complex use cases or very specific integrations outside the Freshworks ecosystem.
HubSpot
HubSpot is a bit like the Apple of CRM: sleek design, fast learning curve, closed but ultra-coherent ecosystem. Initially known for its marketing automation tools, HubSpot has evolved into a complete CRM platform, used by startups and major corporations alike.
Its strong point? Its inbound-first approach, where every customer interaction is tracked, analyzed and optimized. And for those who like to get started for free, its free version is one of the richest on the market.
HubSpot CRM
Key features
- Free CRM with contact management, sales pipeline and activity tracking
- Paid modules for marketing, sales, customer service and CMS
- Advanced automation with visual workflows
- Integrations with +1,000 tools (Slack, Zoom, Salesforce, Shopify...)
- Customized reporting, sales dashboard, lead attribution
- Chatbots, forms, email marketing and automatic sequences
Our opinion
HubSpot is the Rolls-Royce of freemium CRM. Ideal for structuring growth from the very first leads, while maintaining a clear vision of the conversion funnel. Its main drawback? Prices can quickly escalate when you start activating multiple modules or exceeding contact quotas. But in terms of ergonomics and scalability, it's a real winner.
Karlia
Karlia is a CRM (and more) designed for French VSEs, SMEs and self-employed people who want to manage their business from A to Z... without a business degree. Like Axonaut, it goes beyond classic CRM, with a light ERP approach: sales, invoicing, cash flow, purchasing, inventory, everything is in the same interface.
What sets it apart? A modern interface, well-thought-out automations, and customer support... that responds. Yes, it does.
Key features
- Complete CRM with lead management, pipeline, quotations and automatic follow-ups
- Invoicing, purchasing, inventory and subscription management
- Bank synchronization and automated reconciliation
- Real-time cash flow dashboard
- Customer portal with online payment area
- Task automation via customized scenarios
Our opinion
Karlia is part of this new generation of hybrid CRMs that talk business before they talk pipeline. We appreciate its all-in-one features, its intelligent automation, and its positioning focused on the concrete needs of VSE/SME managers. Not as powerful as HubSpot or Salesforce, but much more agile for day-to-day business management.
Microsoft Dynamics 365
Microsoft Dynamics 365 is CRM for the big leagues. More than just a customer relationship management tool, it's an ultra-powerful modular suite that combines CRM, ERP, sales automation, predictive marketing and BI, all within the Microsoft ecosystem.
Popular with large accounts and SMEs, Dynamics 365 stands out for its functional depth and native integration with Microsoft 365, Teams, Power BI and Azure.
Microsoft 365
Key features
- Advanced lead, account and opportunity management with integrated AI
- Multi-channel marketing automation with dynamic segmentation
- Configuration of personalized customer paths (B2B or B2C)
- Power BI integration for reporting and forecasting
- Synchronization with Microsoft 365, Outlook, SharePoint, Teams...
- Advanced personalization via Power Apps and Power Automate
Our opinion
Dynamics 365 puts you in the big league. It's powerful, modular and formidable for companies with complex processes. On the other hand, it takes a long time to implement, the technical configuration is demanding, and the cost is far from negligible. Reserved for organizations ready to invest in an ultra-customized solution that is perfectly integrated into their information system.
Monday.com
Monday.com started out as an ultra-visual project management platform. But with the Monday Sales CRM module, the Israeli brand is now tackling the field of collaborative CRM, without abandoning its DNA: flexibility, design and code-free customization.
Its ambition? To offer a CRM solution that teams actually enjoy using. And it works: SMEs, startups (and even some scale-ups) love it for its digital lego look.
monday.com
Key features
- Management of leads, customers and deals via customizable tables
- No-code automation of tasks and reminders
- Sales tracking with visual pipelines and intelligent filters
- Native integration with Gmail, Outlook, Slack, HubSpot...
- Real-time sales performance dashboards
- Integrated team collaboration (mentioning, sharing, notifications)
Our opinion
Monday.com is CRM pleasure: intuitive, colorful, hyper-flexible. Ideal for teams who want to adapt the tool to their working methods (and not the other way round). Its weakness? A little light on certain classic CRM features (such as document management and complex reminders), and prices that go up quickly as soon as you scale up. But for agile, collaborative sales management, it's a nugget.
NetSuite CRM (Oracle)
NetSuite CRM is CRM integrated with Oracle's ERP cloud, designed for fast-growing and established companies. It's not just about managing leads, it's about managing the entire customer cycle, from prospecting to subscription renewal, with all the power of finance and operations in the background.
It's a solution designed for organizations that want to align marketing, sales, customer service and finance in a single SaaS environment.
Key functionalities
- Complete CRM with sales, marketing and customer service management
- 360° view of the customer, from first interaction to billing
- Subscription, renewal and customer lifecycle management
- Native integration with NetSuite ERP module
- Advanced automation and embedded analytics
- Multi-currency, multi-site, multi-legal: perfect for international companies
Our opinion
NetSuite CRM is the CRM for CFOs and salespeople alike. We like its ability to link sales to financial issues and to offer a truly global customer vision.
On the other hand, it requires real change management, a solid budget and a committed IT team. Not for start-ups, but perfect for scale-ups and international structures looking to move up a gear.
Pipedrive
Pipedrive is the CRM designed for sales, and only for sales. No frills, no extraneous modules: everything is centered on an ultra-clear visual pipeline, well timed follow-ups and an interface that even the least geeky salespeople can get to grips with.
Designed by salespeople for salespeople, Pipedrive is ideal for B2B SMEs, startups and sales teams who want to save time on operational tasks and concentrate on conversion.
Pipedrive
Key features
- Sales pipeline management with customizable views
- Automation of tasks, emails, follow-ups and lead scoring
- Email + call synchronization with integrated history
- Integration with over 300 apps (Slack, Zoom, Gmail, Zapier...)
- Simple, clear reporting and sales forecasts
- AI assistant for next actions
Our opinion
Pipedrive is the CRM for field teams. Quick to set up, fun to use, and very action-oriented. It doesn't have the depth of Salesforce or the ambitions of HubSpot, but it does one thing very well: help salespeople sell more, faster. It's ideal for those who want an operational tool that doesn't require a gas factory.
Summary table: focus on the features of Agile CRM alternatives
| Software | Type of user | Strengths | Key features | Entry price |
| Axonaut | French SMEs | 360° business management, simple interface | CRM, invoicing, HR, cash management, automation | From €49/month |
| Bitrix24 | SMEs, hybrid teams | Comprehensive, generous free version | CRM, project, telephony, collaboration suite, automation | Free (up to 12 users) |
| Freshsales | SMB B2B | Predictive AI, intuitive interface | CRM, AI scoring, automation, Freshworks integration | Free / $15/month pro |
| HubSpot | Startups, SMBs, scale-ups | User experience, powerful freemium CRM | CRM, marketing, automation, CMS, analytics | Free / $20/month |
| Karlia | French SMEs | Light ERP, business approach | CRM, invoicing, purchasing, inventory, automation | From €39/month |
| Microsoft Dynamics 365 | SMBs, large enterprises | Power + Microsoft integration | CRM, AI marketing, Power BI, sales automation | From €65.50/month |
| Monday.com | Agile SMEs, startups | Visual, ultra-customizable UX | CRM, automation, collaboration, Kanban/Table views | Free / €10/month approx. |
| NetSuite CRM (Oracle) | ETI, international groups | Integrated with a complete ERP | CRM, subscriptions, multi-currency, accounting synchronization | On quotation only |
| Pipedrive | B2B sales, small teams | Quick to learn, pipeline-centric | CRM, visual pipeline, automation, AI, reporting | From €14.90/month |
How to choose the right CRM software?
Finding the right CRM isn't a question of churning out feature after feature. It's a question of context, team and objectives. To avoid ending up with an under-used tool or an exploding budget, here are the right criteria to keep in mind.
1. Define your business priorities
- Want to save time on customer management? → Go for a simple, operational CRM like Pipedrive or Axonaut.
- Looking to centralize all your business in a single tool? → Take a look at Karlia, Bitrix24 or NetSuite CRM.
- Are you in the business of acquisition and marketing automation? → HubSpot, Freshsales or Monday.com CRM have serious advantages.
- Do you have a multi-team or international structure? → Microsoft Dynamics 365 or NetSuite CRM will be more suitable.
2. Evaluate your teams' familiarity with the system
A CRM that sits in a corner, nobody wins. Ask yourself:
- Who's going to use the tool on a daily basis?
- Do you need training or assisted onboarding?
- Are your sales people comfortable with tech?
👉 Pipedrive or HubSpot shine here in terms of ergonomics. Bitrix24 or Dynamics 365, on the other hand, require more time to adapt.
3. Adjust to your budget (and your ambitions)
A free CRM isn't always a good plan if it's holding you back in your growth. The key is to find the right combination of features, scalability and cost.
- Just starting out? HubSpot, Freshsales and Bitrix24 offer excellent freemium plans.
- Want to keep costs under control while structuring the whole package? Axonaut and Karlia are solid options.
- Are you in the scale-up phase? Prepare a real budget for Dynamics 365 or NetSuite, but you'll get your money's worth.
Conclusion
Agile CRM has proven itself as a versatile and affordable CRM solution. But as is often the case, what's right for one phase isn't always enough for the next. Growth, specialization, scalability... needs change, and so must the tools.
The good news is that the market is full of solid alternatives to Agile CRM, whether you're a small business looking for an all-in-one co-pilot, or a scale-up looking to industrialize your customer management.
👉 Take the time to test, put your real issues on the table (time, budget, autonomy, growth) and choose the tool that will win you customers - not just features.
And as always on Appvizer: we're here to help you compare, test and find the real gem.
Article translated from French