Just In! The top news of the web - Week 13

What should you take away from the news this week? In this episode, we’re going to discover: sound marketing strategies for Gen-Z audiences, XaaS, solutions for companies during the Ukraine crisis, and many more.

Let’s jump into it right now!

Have you ever heard an ad, and then it gets stuck in your head for days on end? Once you hear the jingle, you can instantly recognize the brand who made it. Well, that’s because it’s a part of a bigger, sound marketing strategy. Recently, this kind of targeting has been aimed specifically at Gen-Z, to try to influence their consumption habits. Discover why and how companies use it to their advantage in the article below.

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The global Everything as a Service (XaaS) Market size was USD 349.71 billion in 2020. The market is anticipated to grow from USD 419.02 billion in 2021 to USD 2,384.12 billion by 2028 at a CAGR of 28.2% during the 2021-2028 period, despite the impact of the pandemic, according to Fortune Business Insights™. Discover all the details and industry insights in this article.

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Virtual hiring, due to the pandemic, has now become the most prevalent recruiting method. In 2022, its popularity and use may continue thanks to its practicality and simplicity. LinkedIn, one of the main beneficiaries of this trend, has decided to take advantage. They’ve announced that they will acquire Oribi, a marketing analytics company—signalling that virtual spaces in recruitment may not be going away anytime soon.

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Increased learning opportunities are a top factor in Gen-Zers’ job hunts, according to LinkedIn's latest Workforce Confidence Index research. Gen-Z jobseekers, the youngest generation in the workforce, are increasingly looking for jobs that offer additional training and continuing education.

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At first glance, Russia's invasion of Ukraine might not have an impact on small to midsized accounting firms. But the uncertainty and economic stress caused by the conflict means that businesses need trusted advice and calm counsel. This is when the CPA has to step up, and be a guide for businesses in everything accounting issues.

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