Just In! The top news of the web - Week 31

What should you take away from the news this week? 8 content marketing metrics marketers should care about, how federal scrutiny of mobile location data might affect marketers, Google delays third-party cookie deprecation, the talent textbook, and much more.

Let's get into it now!

Are you a content creator looking for a new strategy? Are you focused on the right content marketing metrics? If so, this article is what you need to boost your content strategy! The metrics include web traffic sources, social shares, backlinks, referring domains, conversion rate, time on page, CTR, and bounce rate. Discover what they are and how to use them more efficiently in the article!

Find out more here

Data security including mobile location data has become a hot issue recently. Many users accuse technology companies and mobile apps of using their mobile location data without their permission. This is why federal agencies and lawmakers are targeting technology companies that collect sensitive geolocation data from people’s mobile devices. Discover how this might affect marketers in the article.

Find out more here

Google has announced that it will delay the deprecation of third-party cookies in Chrome in the second half of 2024 instead of in 2023. However, although Google is late in this process, advertisers should already think about a cookieless strategy for the future. Discover why Google has delayed third-party cookie deprecation and how it affects other companies in the article!

Find out more here

Employee burnout is at a high level since the pandemic and it continues to increase. What can employers do to avoid employee burnout? HR Dive has provided a talent textbook with 3 ways to fight burnout amid hiring freezes. Discover it in the article!

Find out more here

According to the new survey by FloQast on the challenges faced by accountants, burnout is one of the reasons leading to accounting mistakes. This has led to accountantsrechecking their books at least once in the last year to correct potential mistakes. Discover how to overcome accounting burnout in the article!

Find out more here