

What should you take away from the news this week? Tools for localized online-to-offline marketing, how to improve ROI during recession by investing in media, the danger of deepfakes, tips to nurture talent for accounting firms, and much more.
Where Thought Leaders go for Growth
What should you take away from the news this week? In this episode, we’re going to discover: Meta’s new “culture codes”, algorithm updates for LinkedIn, a new approach to understanding cybersecurity, the solution for employers in terms of remote work & productivity, and much more.
Let’s jump into it right now!
Nowadays, with the democratization of social media, when everyone can easily share their own content with the world, there is also the question of brand communication. How can brands align promotions on social media with customers’ interests? This is why Meta is providing new “Culture Codes” to help advertisers improve the performance of their promotions on social media. Check it out now!
Engagement growth on LinkedIn has skyrocketed for six quarters in a row. Where there is more attention to be gained, there are always “growth hackers” that are looking for other ways to maximize their performance. To combat this, LinkedIn has updated its algorithm. It will be interesting for brands and users to learn how new algorithms understand your interests and provide valuable content for you.
“Shared responsibility” is a model that assigns responsibilities between cloud providers and their customers. But nowadays, it sets too hard of a boundary between them. This is where a new approach called “Shared Fate” comes in. Discover in this article what shared fate is, why it matters, and why we’ll need it in the future.
Even after the pandemic, companies still give their employees the opportunity to work from home. But it seems like some of them are still misgauging the relationship between productivity and salary when it comes to remote work. Discover what employers can do if they are in this situation and see what Airbnb, Facebook, and Google have done in terms of remote work.
The Financial Reporting Council (FRC) has established a new Audit Firm Governance Code because of the failure of the previous audit reform program. This new code will fit into its three-year plan. Discover the new Governance Code and its changes in this article.