Just In! The top news of the web - Week 3

What should you take away from the news this week? In this episode, we’re going to discover: the opportunities for ad tech in the post cookie world in 2022, the growth potential of the in-game advertising market and big data analytics, the “boomerang employees” trend in HR recruitment, and many more.

Let’s get right into it now!

According to the research report "In-Game Advertising - Forecast and Analysis Report 2020-2025", the in-game advertising market will reach USD 3.54 billion with a YOY growth rate of 9.34%. It will become one of the most attractive in 2022 with lots of opportunities and also challenges. This report also gives you the vendors’ insight, geographical market analysis, key segment analysis, and more.

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Big tech companies such as Google, Facebook, or Alphabet Inc, have to pay attention to different new digital advertising rules. We can see a lot of changes, for example, shutting down the facial recognition system, removing cookies, facilitating online marketplace,... Furthermore, the new rules encourage responsible advertising.

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According to Ciaran O'Kane, CEO of WireCorp, 2022 will be a hype year for ad tech. Advertising is too often an industry that changes every year and contains lots of potentials for development. By the end of 2021, we already saw the first start of Metaverse and it is not only that. In this article, he is going to talk about all the opportunities and challenges of ad tech this year.

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The COVID-19 has left a huge impact on the humanitarian scale. However, it helped to raise a high demand for digital services such as QR codes, payment providers PayPal, and also a high demand for data analytics for companies to get the quality insight of their customers. According to Statista data, big data analytics will reach $100B in value by 2027.

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AI technologies give companies the power for social and economic development but it also hides lots of concerns about discrimination, stereotyping, … For that reason, UNESCO has announced the new guidance for AI education in 2022 in order to give companies recommendations in their AI uses and development.

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According to the first meeting of the Trade and Technology Council, the EU and US realized the fast growth potential of China’s tech ascent. Considered as one of the leading countries in AI, China shows its growing supremacy of AI development these recent years. Otherwise, although the EU has been lagging behind the US and China in terms of economic dynamism, it shows the effort of the EU in the global AI race.

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According to a hiring survey conducted by CodinGame and CoderPad, 50% of tech recruiters said that they tempt to eliminate traditional CVs and academic requirements in their recruitment process. In 2022, the HR trend prioritizes candidate different experiences, talent retention, and talent pool expansion.

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The HR software is now an essential part of the HR management process of many companies. According to the Technavio report, the payroll software market is expected to grow by USD 2.09 billion, progressing at a CAGR of 8.57% from 2021 to 2026. This is justified by the high demand for cloud-based payroll solutions.

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A thousand workers in 26 US states will receive more significant salaries in 2022 due to the pay rise in order to fight against inflation. Companies tend to push their wage to $18 per hour and cover the basic needs of their employees. This shows the effort of US employers to improve the low wages of their employees in the pandemic.

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The IRS has launched a new guidance for its new R&D credit documentation requirements to taxpayers in order to improve the research activities and to answer all the questions on their site. What should we take note from this FAQs? Discover all the new R&D credit documentation requirements questions and answers by reading the article!

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