

What should you take away from the news this week? Tools for localized online-to-offline marketing, how to improve ROI during recession by investing in media, the danger of deepfakes, tips to nurture talent for accounting firms, and much more.
Where Thought Leaders go for Growth
Although, comparatively speaking, we are shielded from the war in Ukraine, that doesn’t mean you and your business won’t be affected by it. From inflation, to higher energy prices, there are a number of ways that everybody is being hit by the conflict. However, in a strictly numbers sense, there are some things you need to be on the lookout for.
The most obvious starting point is if your business has any operation or business ties to either Russia, Belarus, or Ukraine, then you should already be doing something. Whether it be sanctions, increased costs, cyberattacks, or a plethora of other unforeseen consequences that may arise out of this war, you should be changing the books as of yesterday…
Although the last paragraph may have sounded a tad panicky, don’t worry, there are a few steps you as a business can take to mediate the potential fallout.
Even though the potential measures we just listed isn’t exhaustive, you should be on the lookout for any vulnerabilities your business may have when it comes to this war. Trust us, it’s always better to be proactive than reactive, especially when it comes to something as serious as this.