Top 13 alternatives to Copper CRM for greater efficiency

A good CRM is no longer a luxury, but a strategic imperative. And if you're reading this, it's probably because Copper CRM, despite its seamless integration with Google Workspace, no longer ticks all the boxes for your sales team.

Let's make no mistake: Copper shines for its simplicity, but it also shows its limitations as soon as you're looking for more personalization, sales automation or more robust customer support. Some plans flirt with high prices without offering the functional richness that other solutions offer at the same price per month .

Today, there are alternative CRMs that are better suited to your needs: customer relationship management, pipeline tracking, sales automation, or social and professional integration.

So, which tools really deserve your attention? Which CRMs combine power, simplicity and return on investment? We've sorted through and compared 13 serious solutions: features, price, benefits, etc.

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What is Copper?

Copper CRM is a cloud CRM designed for businesses that use Google Workspace on a daily basis. Its positioning? Offer a fluid user experience directly in Gmail, with a streamlined interface and minimal friction.

Designed for sales teams who want to avoid manual data entry, Copper relies on native integrationwith Google tools: Gmail, Drive, Calendar, Meet... you name it. Result: data is automatically enriched, tasks are synchronized, and workflow remains simple.

🎯 When it comes to functionality, Copper offers the essentials for tracking deals, managing the sales pipeline, automating certain tasks and collaborating effectively. It offers different plans from €7.68/user/month to €84.47/user/month. This makes it ideal for VSEs, SMEs and medium-sized teams.

But despite this promise of simplicity, many users point to its functional limitations as soon as you get up to speed. The absence of advanced functionalities, extensive customization or complex automation can hold back more demanding teams.

Copper is a good starting option, but can quickly become a growth brake for some companies.

Copper CRM

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Why consider an alternative to Copper?

Limited functionality

Copper focuses on the fundamentals of CRM: contact management, deal tracking and synchronization with Google tools. But as soon as you want to :

• create multiple sales pipelines,
• automate complex sequences
• manage multi-channel leads,
• or track personalized KPIs...

...you hit a brick wall. For sales teams requiring advanced functionality (such as intelligent scoring, role management or lead distribution rules), Copper lags behind tools like Salesflare, Pipedrive or Close.

Too little personalization

Every company has its own methods, and a good CRM must be able to adapt to them. Copper, however, offers a rigid structure: limited fields, little conditional logic, low workflow modularity.

The result? Impossible to accurately reflect a complex B2B sales process, or to create a pipeline that fits your business model. Solutions such as NetHunt CRM or HubSpot offer much greater flexibility and customization without complicating the interface.

Disappointing customer support

Copper's customer support is often criticized for its lack of responsiveness, especially for customers of basic packages. And yet, when your pipeline is blocked or a bug affects your sales workflow, waiting 48 hours for a response is not an option.

CRMs such as Streak or Bigin by Zoho, which are just as accessible, are reputed to offer a more responsive customer service, better tailored to the needs of small and medium-sized teams.

Difficult to upgrade

Copper works well as long as you keep to a simple configuration: a single sales team, a standard pipeline, few inter-tool interactions. But as soon as you want to :

• connect third-party tools (outside the Google ecosystem),
• manage several teams or regions,
• integrate lead scoring, nurturing or marketing workflows...

... Copper reaches its limits. This lack of scalability makes it unsuitable for fast-growing companies or multi-site sales teams. In contrast, solutions such as Salesforce Sales Cloud, Dynamics 365 or Nutshell offer much more robust enterprise functions.

Comparative table of the 13 best Copper alternatives

Our top 13 alternatives to Copper

Bigin by Zoho

Bigin is Zoho's minimalist CRM, designed for VSEs, startups and sales teams looking for simplicity. Where Copper CRM is designed to be integrated with Google, Bigin focuses on ease of adoption, without sacrificing the essential functionalities needed to manage a structured sales pipeline.

Ultra-accessible with a free plan and paid plans starting at €7/month, it allows you to centralize leads, automate recurring tasks and gain a clear view of opportunities.

⚒️ Here's what Bigin has to offer to improve the productivity of your sales team:

• management of multiple pipelines, customizable according to your processes ;
• simple automations: email follow-up, reminders, status updates;
• seamless integration with Google Workspace, Microsoft 365, Zapier, etc. ;
• powerful mobile application for working on the move;
• communication tracking (email, calls, social networks) on a single file;
• uncluttered interface and rapid learning curve, even without training.

Bigin by Zoho CRM

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Pipeline-centric CRM for Small Businesses

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Close CRM

Close is a CRM designed for B2B sales teams with a single objective: to convert more, faster. Unlike Copper, which is more of a generalist, Close is positioned as a pure-bred sales tool, with a strong focus on sales reps' productivity.

It combines CRM, phone calls, emails and automated sequences, all in a fluid interface designed for action and closing.

⚒️ Here are the features that make Close a strong alternative to Copper CRM:

• calls, SMS and emails integrated into CRM, with native tracking ;
• creation of automated sales sequences (calls, emails, tasks);
• advanced pipeline management, intelligent filters and personalized views;
• Power Dialer for serial calls and maximum productivity;
• performance tracking by sales rep, product or channel;
• integration with Slack, Zoom, Zapier and more.

Close CRM

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CRM Built For Growing Sales Teams

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Dynamics 365 Sales

Microsoft Dynamics 365 Sales is an ultra-powerful enterprise CRM solution designed for complex organizations. It goes far beyond Copper CRM in terms of scalability, predictive intelligence and integration with the Microsoft suite.

It's the ideal tool for companies that need to centralize data, relationships and opportunities on a unified platform.

⚒️ Here are the features Dynamics 365 offers to industrialize your sales management:

• 360° view of customers with predictive AI and lead scoring ;
• multi-channel interaction tracking: email, telephone, meetings, social ;
• multi-team management and inter-departmental collaboration;
• native integration with Microsoft 365, Teams, LinkedIn Sales Navigator ;
• intelligent task automation and recommendations for next actions;
• advanced reporting and full dashboard customization.

Microsoft Dynamics 365

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Cloud-based CRM and ERP combining 200 apps

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EngageBay

EngageBay is an all-in-one CRM that combines sales, marketing automation and customer support. A formidable alternative to Copper CRM, especially for SMEs who want to centralize all their tools in a single platform.

EngageBay unifies the efforts of your sales team and marketing department, with automated workflows that boost conversions.

⚒️ Here's what EngageBay has to offer to effectively manage your customer relations and campaigns:

• CRM, email marketing, helpdesk, live chat in a single suite;
• sales and marketing automation without coding;
• creation of personalized sales pipelines;
  
• track visitor behavior on your website;
• integrated lead nurturing and scoring tools;
• integration with Google Workspace, Zapier, Stripe, etc.

EngageBay

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One software for all your business needs

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folk CRM

folk is a next-generation CRM designed for modern teams looking to manage their business relationships seamlessly, without unnecessary complexity. Where Copper CRM relies on Google integration, folk stands out for its visual simplicity and intelligent contact database logic.

Ideal for freelancers, startups and agencies, folk CRM combines pipeline management, team collaboration and light automation, in an interface reminiscent of Notion.

⚒️ Here are the features folk provides to simplify your relationship management:

• intuitive, intelligent spreadsheet interface ;
  
• centralized management of contacts, e-mails, notes, tasks and events;
• advanced segmentation of leads and deals using tags and filters;
• e-mail templates, manual sequences, automated follow-up ;
• real-time collaboration with mentions, comments and sharing;
• synchronization with Gmail, LinkedIn, Zapier, and soon more.

HubSpot CRM

HubSpot CRM is a market behemoth, known for its generous freemium model and all-in-one functionality. Unlike Copper CRM, HubSpot goes far beyond simple relationship management, offering a complete CRM suite: sales, marketing, support and CMS.

It's a strategic choice for companies that want to centralize everything without multiplying tools... and without blowing their budget right from the start.

Here's what HubSpot CRM has to offer to structure your sales cycle and automate your sales efforts:

• Free CRM with unlimited contacts;
  
• tracking of deals, tasks, calls and emails in a single timeline;
• sales automation tools: sequences, templates, scoring;
• native integration with Gmail, Google Workspace, Outlook, Slack... ;
• personalized performance reports;
• access to a complete ecosystem (Marketing Hub, Service, CMS, etc.).

HubSpot CRM

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Kylas Sales CRM

Kylas is a commercial CRM designed for fast-growing SMEs, with a clear positioning: zero complexity, zero cost per user, and unlimited access to all functionalities. Yes, really.

Unlike Copper, which charges per user and restricts certain functions depending on the plan, Kylas focuses on pricing transparency and total accessibility.

⚒️ Here are the features that Kylas offers to support the growth of your sales team:

• unlimited users, at no extra cost ;
• complete management of sales pipeline, deals, leads and tasks ;
• sales task automation ;
• telephone, email, WhatsApp and web forms integration;
• customizable dashboards;
• API and Zapier integration to connect your business tools.

NetHunt CRM

NetHunt CRM is a powerful CRM directly integrated into Gmail. A natural alternative to Copper CRM, but more flexible, more customizable and, above all, more automation-oriented. If your team uses Google Workspace and wants to go further than Copper, NetHunt CRM is a solid option.

Perfect for SMEs and B2B sales teams, it combines CRM, sales automation and email campaigns in a single Gmail interface.

⚒️ Here's what NetHunt CRM has to offer to manage and automate your sales cycle:

• Full-featured CRM natively integrated with Gmail;
• track deals, leads, companies and contacts right from your mailbox;
• creation of automated workflows (lead nurturing, notifications, scoring, etc.) ;
• full customization of files, fields, status, pipelines;
• integrated email marketing tools with analytics;
• integration with LinkedIn, Google Workspace, Zapier and more.

Nutshell CRM

Nutshell CRM is a solution designed for B2B sales teams who want a robust, yet easy-to-use CRM. Unlike Copper, Nutshell offers a good balance between functional power and ease of execution, with real customer support.

It's an ideal alternative for SMEs looking for a comprehensive tool to manage their leads, pipeline and reporting.

⚒️ Here's what Nutshell CRM has to offer to boost your sales efficiency:

• intuitive sales pipeline management with Kanban and table views ;
• automatic synchronization with Gmail, Outlook, Google Calendar ;
• sales automation and email follow-up tools;
• detailed reporting on individual and team performance;
• integrated prospecting function with segmentation and targeting;
• integration with Slack, QuickBooks, Mailchimp and other business tools.

Nutshell

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Complete CRM & Sales Automation Platform

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Pipedrive

Pipedrive is one of the most popular CRMs among salespeople, and for good reason: everything is designed around the sales pipeline. Unlike Copper, Pipedrive gives total control over every deal, every interaction, every stage, and all in an ultra-visual interface.

It's equally suited to small businesses and structured sales teams, with a focus on action.

⚒️ Here are the features Pipedrive offers to turn your leads into customers:

• ultra-clear, customizable pipeline view ;
• automatic tracking of calls, e-mails, tasks and follow-ups;
• intelligent automation of sales actions;
• advanced reporting and sales forecasting;
• integrations with over 300 tools (Google, Zoom, Slack, Trello...);
• integrated prospecting functions: lead generation, forms, chatbot.

Pipedrive

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Maximize your sales efficiency

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Salesflare

Salesflare is an intelligent CRM designed for B2B teams who want to sell more... without spending their days filling out forms. Where Copper still requires too many manual actions, Salesflare stands out for its native data automation and ease of use.

It's an ideal solution for startups, freelancers and small and medium-sized tech companies who want a professional tool, but without unnecessary complexity.

⚒️ Here's what Salesflare has to offer to boost your sales productivity:

• automatic data entry from emails, calendars, LinkedIn... ;
• automatically enriched activity timelines;
• visual, customizable and intuitive pipeline management;
• personalized mass e-mailing with open tracking;
• automated follow-ups and intelligent scoring;
• direct integration with Google Workspace, Slack, Zapier, etc.

Salesforce Sales Cloud

Salesforce needs no further introduction: it's the world's leading CRM, and the Sales Cloud version is designed for large enterprises with complex needs. Unlike Copper, Salesforce offers unrivalled levels of customization, automation and scalability.

It's the option to consider if you're looking for an enterprise-grade solution, capable of managing large volumes of leads, teams and processes.

⚒️ Here's what Salesforce Sales Cloud has to offer to structure your large-scale sales:

• fully customizable, modular CRM ;
• advanced sales automation tools (rules, workflows, predictive AI) ;
• multi-pipeline, multi-team, multi-territory management;
• ultra-detailed analytical dashboard;
• native and customized integrations with the entire Salesforce ecosystem;
• application marketplace (AppExchange) to extend functionality.

Streak CRM

Streak is a CRM directly integrated into Gmail, like Copper, but with a lighter, more flexible and accessible approach. It integrates natively with your mailbox and lets you manage your sales pipelines like charts in Google Sheets, without ever leaving your inbox.

Ideal for freelancers, SMEs or minimalist sales teams, Streak focuses on efficiency in the Gmail environment.

⚒️ Here are the features Streak offers for managing your business relationships in Gmail:

• CRM integrated into Gmail, with no additional interface ;
• fully customizable, tabular pipelines;
• e-mail tracking: opens, clicks, replies ;
• simple automations (reminders, group emails);
• multiple collaboration on the same customer file;
• integration with Google Workspace, Zapier, and API available.

Streak CRM

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The CRM Solution for Gmail

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How do you choose the right alternative to Copper?

Between all-in-one CRM, ultra-niche tools and Google-integrated platforms, it's hard to know where to start. Yet choosing the right CRM can transform your sales pipeline, your sales productivity and even your business results.

Before diving in headlong, take a moment to think about what really matters to your team and your organization.

Summary table of the best alternatives to Copper

CRM	Starting price	Strengths	Who's it for?
Bigin by Zoho	Free plan	Simplicity, pipelines, mobile	VSEs, startups
Close CRM	From €29.86/month	Integrated calls, sequences, productivity	B2B sales, SDR teams
Dynamics 365 Sales	Free plan	AI, scalability, Microsoft integration	Large enterprises
EngageBay	Free plan	CRM + marketing + support	SMB, marketing/sales teams
folk CRM	From €21.33/month	Intuitive interface, customization	Freelancers, agencies
HubSpot CRM	Free plan	CRM + marketing, simplicity, ecosystem	VSEs, SMEs, growing companies
Kylas CRM	Free plan	Unlimited users, pipeline, API	Growing SMEs
NetHunt CRM	From €25.60/month	Integrated with Gmail, automation	SMB, Google Workspace users
Nutshell CRM	From €11.09/month	Robust B2B CRM, automation	SMB B2B
Pipedrive	From €14/month	Visual pipeline, automation	Field sales & SDR
Salesflare	From €24.74/month	Auto-complete, AI, Gmail, LinkedIn	B2B startups
Salesforce	From €25/month	Ultra-customizable, powerful	Large teams, multi-site
Streak CRM	From €41.81/month	Native Gmail, simple, collaborative	Freelancers, self-employed

Criteria for selecting an alternative to Copper

Choosing a CRM alternative to Copper isn't just a question of price or interface. It's a strategic decision that needs to reflect your business needs, sales maturity and internal resources. The right tool can save your sales team a huge amount of time, automate follow-ups, and turn leads into customers without unnecessary effort.

Before making your choice, ask yourself these 5 questions:

1. What's your primary work environment?
   If you're into Google Workspace, CRMs like NetHunt or Streak will be more natural.
2. What is your level of commercial maturity?
   An early-stage start-up will not be looking for the same thing as a commercial department structured around several markets. Bigin, HubSpot or Pipedrive are ideal for start-ups.
3. Is your priority automation or visibility?
   Tools like Salesflare, Close or EngageBay offer powerful automation features, while Nutshell or Dynamics 365 focus on visualization and reporting.
4. How many users will be active on the CRM?
   If you want to avoid paying at headquarters, opt for a tool like Kylas CRM that doesn't charge per user.
5. What is your monthly budget per user?
   If you're sensitive to plans in euros per month, keep an eye on feature tiers. Some freemium tools (like HubSpot) may suffice... up to a certain threshold.

See all software Customer relationship management

It's time to align your CRM with your ambitions

We've seen it: Copper CRM has its merits... but it's no longer the only one in the ring 🥊. Whether you're looking for simplicity, sales automation, personalization, or better integration with your business tools, there's no shortage of alternatives.

From the intelligent minimalism of Bigin, to the industrial power of Salesforce, to Gmail-centric approaches like NetHunt or Streak, there's a CRM today to suit your business, your priorities and your budget.

So rather than bending to the limitations of a single tool, why not choose a CRM that adapts to you? A CRM that understands your pipeline, supports your sales team, and takes your customer experience to the next level.

The hard part isn't finding a tool. It's choosing the right one. So test, analyze and compare different CRMs.