15 alternatives to SugarCRM that will transform your customer relations
Choosing CRM software is never a trivial matter. While SugarCRM has long seduced companies with its flexibility, many CRM managers, entrepreneurs and IT managers are now looking for a more modern, intuitive SugarCRM alternative tailored to their needs.
Why is this? Because, between customer relationship management, marketing automation, lead tracking and sales tools, the competition is now offering simpler, more comprehensive solutions, sometimes at a better price.
In this article, we have selected the 15 best alternatives to SugarCRM. You'll find well-known CRMs like HubSpot, Dynamics 365 Sales or ClickUp, as well as lighter solutions like Simple CRM or noCRM. Our aim: to help you identify the platform that's right for your sales team, your processes and your growth strategy.
What is SugarCRM?
SugarCRM is CRM (Customer Relationship Management) software designed to help companies manage their entire customer relationship. Its role is to centralize data, track prospects, optimize sales processes and strengthen sales team collaboration.
The platform relies on personalization and task automation to improve day-to-day use by users. It offers modules for :
- for marketing,
- customer service
- and sales relationship management,
with various integrations to connect the different tools already in place in the company.
💸 Pricing-wise, SugarCRM is positioned in the professional range, with a model in euros per month per user starting at €59. Its interface and flexibility are appealing, but many decision-makers today are looking for a simpler, more comprehensive SugarCRM alternative, or one better suited to their specific needs.
SugarCRM
Why consider an alternative to SugarCRM?
While SugarCRM remains a solid solution, it doesn 't always suit all businesses. Today, there are several reasons why CRM and IT managers, as well as entrepreneurs, should explore a SugarCRM alternative:
- firstly, the question of price: some competing offerings offer comparable or even more comprehensive functionality, at a lower cost;
- then, the interface and usability: although customizable, Sugar can seem complex for teams looking for a simple, intuitive tool that's quick to learn;
- automation and integration: alternatives such as HubSpot CRM, monday CRM or ClickUp offer a more fluid platform and better integration with existing applications.
- finally, flexibility: many companies want software that can adapt to their business processes and customization needs, without overloading their sales teams, and competitors to SugarCRM do this better and more cost-effectively.
Comparison table of the 15 best SugarCRM alternatives
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Our top 15 alternatives to SugarCRM
Agile CRM
Agile CRM is aimed at small businesses that want a CRM that's quick and easy to set up, without the cumbersomeness of solutions like SugarCRM. It combines sales management, marketing and support in a single tool, where many alternatives require several separate software packages.
🛠️ Key features include
- lead tracking and sales pipeline management,
- automation of multi-channel marketing campaigns (email, SMS, social networks),
- customer service management with integrated ticketing,
- call recording and tracking,
- detailed reports to analyze sales and marketing effectiveness.
The real strength of Agile CRM is that it offers a complete CRM solution at a very competitive price, ideal for SMEs and startups with limited budgets. It centralizes all customer data and aligns marketing, sales and support in a single environment, making it a pragmatic and affordable alternative to SugarCRM.
Agile CRM
ClickUp
Unlike SugarCRM, which was designed from the outset as a pure CRM, ClickUp is first and foremost a project management tool that has integrated CRM functionalities. The aim is to offer a single platform where teams can manage sales, track projects and collaborate without having to juggle several applications.
🛠️ In terms of functionality, ClickUp offers :
- the creation of personalized sales pipelines,
- tracking of leads and opportunities directly within the tool,
- time-saving task automation,
- analytical dashboards to track sales performance,
- collaborative workspaces linking sales, marketing and support.
ClickUp's major advantage is its versatility. It not only replaces SugarCRM for lead management, but also centralizes project management and internal communication. It's an ideal alternative for start-ups and SMEs who want to simplify their tool stack and work in a single environment.
ClickUp
Creatio
For companies that want to go beyond simple contact management, Creatio brings a dimension of flexibility and agility that SugarCRM sometimes struggles to offer. Its distinctive feature: a low-code environment that enables business processes to be created and modified without the need for developers.
🛠️ With Creatio, companies can count on :
- centralized management of leads, contacts and opportunities,
- a visual editor for designing customized workflows,
- automated marketing campaigns and sales follow-up,
- advanced reporting and detailed sales forecasts,
- advanced integrations with third-party tools (ERP, marketing, collaboration).
Creatio's real value lies in its ability to grow with the company. It's an ideal alternative to SugarCRM for small and medium-sized businesses and large organizations that want to keep control of their processes while remaining responsive.
Creatio
Dynamics 365 Sales
Designed for organizations already rooted in the Microsoft ecosystem, Dynamics 365 Sales goes further than a simple CRM: it transforms the way teams collaborate. Unlike SugarCRM, which often requires third-party integrations, this solution benefits from a native connection with Outlook, Teams, Excel or Power BI, making day-to-day work much smoother.
🛠️ Dynamics 365 Sales offers :
- complete tracking of leads and opportunities, with a unified view of the customer,
- automated follow-up and repetitive tasks,
- integrated artificial intelligence to anticipate sales performance,
- interactive, personalized reports via Power BI,
- direct integration with Microsoft 365 and Azure.
Its added value is based on digital continuity: teams don't need to change their habits, they work in a familiar environment, while benefiting from powerful CRM tools. For ETIs and large companies already equipped with Microsoft, it's both a natural and strategic alternative to SugarCRM.
Microsoft Dynamics 365
Dolibarr
Where SugarCRM is aimed more at organizations ready to invest in a professional solution, Dolibarr's open-source approach and low cost make it particularly attractive. It is a particularly interesting alternative for SMEs looking for a tool capable of covering both customer relationship management and certain ERP-type needs.
🛠️ Dolibarr's main functionalities include :
- customer, prospect and opportunity management
- integrated invoicing and accounting module,
- project and contract tracking,
- document and data centralization,
- a system of extensions for adding specific modules.
Dolibarr's added value is its flexibility, combined with its price: companies can start with a €14/month subscription, then enhance their solution as they grow. It's an alternative to SugarCRM that will suit organizations looking for a pragmatic, scalable and cost-effective solution.
Dolibarr
HubSpot CRM
Unlike SugarCRM, which can take some time to set up, HubSpot CRM is easy to use and quick to adopt. Thanks to its intuitive interface and comprehensive free version, it can be used by small businesses and established sales teams alike.
🛠️ HubSpot's flagship features include :
- management of contacts, companies and opportunities
- a visual pipeline to track sales in real time,
- native integration with Gmail, Outlook and numerous third-party tools,
- automation of repetitive tasks such as sending emails,
- detailed reports to analyze sales performance.
The major advantage of HubSpot CRM is its all-in-one ecosystem: teams can start free of charge, then gradually activate marketing, customer service or advanced automation modules. A solid alternative for companies that want to evolve without changing tools.
HubSpot CRM
LeadSquared
LeadSquared is a CRM solution focused on lead management and marketing automation, designed for companies that want to turn prospects into customers faster.
🛠️ Key features include
- automatic lead capture via forms, emails and social networks,
- detailed tracking of the prospect journey, with scoring and segmentation,
- marketing campaign automation (email, SMS, workflows),
- integration with telephony tools and advertising platforms,
- comprehensive reporting on sales and marketing performance.
LeadSquared's real strength lies in its ability to bring marketing and sales closer together: it optimizes every stage of the prospect lifecycle to accelerate conversions and improve team productivity.
monday CRM
monday CRM is an extension of the popular monday.com project management tool, designed for sales teams looking for a flexible, visual platform.
🛠️ Features include
- customizable sales pipeline management via dynamic tables and views,
- automation of repetitive tasks (assignments, reminders, updates),
- centralization of contacts and opportunities in a single space,
- real-time collaboration between sales reps and other teams,
- seamless integration with Outlook, Gmail, LinkedIn and over 50 applications.
What sets monday CRM apart is its ease of adaptation: the solution adapts to every sales process, even the most atypical, while offering an intuitive interface that favors adoption by teams.
monday CRM
noCRM
noCRM is aimed at SMEs and VSEs who want an effective sales tool without the clutter of a traditional CRM. Its philosophy is clear: to help sales people focus on opportunities rather than data entry.
🛠️ Key features include
- rapid creation of opportunities from e-mails, business cards or forms,
- simple visual pipeline to track deal progress,
- automatic reminders to follow-up with prospects at the right time,
- integration with telephony tools, emails and third-party applications,
- individual and collective performance monitoring reports.
The major advantage of noCRM is its lightness: it reduces administrative input to a strict minimum, maximizing the time spent on prospecting and closing, a decisive advantage for small teams.
noCRM
Odoo
Odoo is an open source software package that goes far beyond simple CRM, offering a complete suite of business management applications. However, CRM remains one of its flagship modules for structuring and managing customer relations.
🛠️ CRM functionalities include
- sales pipeline tracking with customizable views (kanban, calendar, list),
- task automation and reminders for opportunities,
- native integration with billing, marketing and Odoo ERP,
- centralized management of contacts and interaction histories,
- real-time dashboards and sales forecasts.
The advantage of Odoo lies in its modularity: each company can start with CRM and gradually extend it to billing, project management or human resources, all within the same ecosystem.
Odoo
Optima-CRM
Optima-CRM is a CRM specialized in the real estate sector, designed for agencies and promoters who want a business solution. Unlike SugarCRM, which remains generalist, Optima-CRM covers the entire real estate cycle, from prospecting to transaction.
🛠️ Features include :
- centralized management of properties, clients and mandates,
- automatic reconciliation of requests and offers
- complete tracking of transactions and signatures,
- synchronization with websites and real estate portals,
- targeted marketing campaigns (emails, newsletters, alerts).
Optima-CRM's added value lies in its specialization: it saves time and avoids information loss, while being multilingual and multi-currency, a key asset for agencies working with foreign investors.
Optima-CRM
Sales Cloud
Sales Cloud, published by Salesforce, is one of the world's most widely used CRM solutions. It is targeted at organizations that want a robust platform capable of supporting sales growth and performance.
🛠️ Key features include
- advanced management of leads, accounts and opportunities
- automation of sales processes and workflows,
- forecasting and analysis tools with integrated AI (Einstein AI),
- integration with the Salesforce ecosystem and numerous third-party applications,
- detailed reporting to measure and optimize sales performance.
The strength of Sales Cloud lies in its power and rich functionality: it is equally suited to small teams and large multinationals looking to industrialize their sales.
Simple CRM
Simple CRM is a French solution designed for small and medium-sized businesses who want an accessible yet comprehensive tool for managing their customer relations and sales.
🛠️ Features include
- tracking of contacts, prospects and customers in a centralized database,
- sales pipeline management with personalized milestones,
- task automation and appointment reminders,
- integration with email, telephony and office tools,
- analysis and reporting to track sales activity.
One of the strengths of Simple CRM is its pragmatic approach: it offers all the essential functionalities, without unnecessary complexity, with an interface tailored to the needs of small and medium-sized businesses.
Simple CRM
Vtiger CRM
Vtiger CRM is an all-in-one solution that combines customer relationship management, support and marketing in a single environment. It is particularly well-suited to SMEs that want to centralize their processes without multiplying their tools.
🛠️ Features include
- management of leads, contacts and opportunities
- marketing campaign automation and email tracking
- integrated customer service with tickets and knowledge base,
- reporting and sales forecasts,
- integrations with third-party tools such as Google Workspace or Microsoft 365.
What sets Vtiger CRM apart is its ability to bring sales, marketing and support together in a unified interface, improving collaboration and visibility into the customer journey.
Vtiger CRM
Zendesk
Zendesk was originally a customer support solution, but its Zendesk Sell version also enables sales teams to effectively manage their pipelines. The tool focuses on simplicity and productivity for sales teams.
🛠️ Key features include :
- lead management and tracking,
- visual pipeline to manage opportunities
- integration with emails and calls to centralize exchanges,
- sales performance analysis and reporting,
- compatibility with the Zendesk suite to unify sales and support.
Zendesk's major asset is its customer experience-oriented approach: it enables sales teams to work hand in hand with the support department to offer a complete view of the customer.
How to choose the right sugarcrm alternative for you?
Summary table of the best SugarCRM alternatives
| Solution | Who's it for? | Key features | Free package | Price of entry |
| Optima-CRM | SMEs and SMBs | Sales, marketing, automation | No | On quotation |
| Agile CRM | SME | Sales, marketing, customer service | Yes | From €14 / month |
| ClickUp | Startups, SMEs | Project management + CRM, automation | Yes | From €7.72 / month |
| Creatio | Large enterprises | Complete CRM, low-code, integrations | No | From €25 / month |
| Dynamics 365 Sales | SMEs, large enterprises | Microsoft CRM, AI, automation | Yes | From €60.80 / month |
| Dolibarr | SMES | CRM + ERP, open source, invoicing | No | From €14 / month |
| HubSpot CRM | SMB and large enterprises | Complete CRM, marketing, automation | Yes | From €9 / month |
| LeadSquared | Sales-oriented companies | Lead scoring, sales, marketing | No | From €34.34 / month |
| monday CRM | SMB | Sales pipeline, automation, integrations | Yes | From €9 / month |
| noCRM | Small business | Lead management, sales, simplicity | No | From €22 / month |
| Odoo | SMBs and SMEs | CRM + modular ERP, customization | Yes | From €19.90 / month |
| Sales Cloud | Large enterprises | AI, advanced automation, integrations | No | From €25 / month |
| Simple CRM | SMB | Simple CRM, automation, marketing | No | From €15 / month |
| Vtiger CRM | SMB and large enterprises | Sales, marketing, customer service | No | From €25.75 / month |
| Zendesk | SMB and large enterprises | Support + CRM, automation, integrations | No | From €19 / month |
SugarCRM alternative selection criteria
Choosing the right alternative to SugarCRM is not just a matter of comparing prices. There are a number of criteria you need to take into account to find the CRM software best suited to your business:
- the needs of your sales team: some platforms emphasize simplicity, while others focus on power and customization;
- key functionalities: make sure the solution covers your priorities: lead management, marketing automation, data analysis, integration with your existing tools..;
- integration with your ecosystem: a good CRM should connect easily to your e-mail, accounting or project management applications;
- budget: prices vary enormously from one vendor to another;
- customization and scalability: opt for a solution that allows you to adjust processes and add modules as your needs change.
SugarCRM is just a starting point: it's up to you to find the best suite for you
Adopting a CRM is more than just choosing a tool: it's about defining the way your company manages its customer relationships, drives sales and gets its teams to work together. SugarCRM remains a solid solution, but as you've seen, many SugarCRM alternatives today offer simpler, more modern approaches or are better adapted to specific needs.
Whether you're a small structure looking for affordable, intuitive software like Simple CRM, or a large organization requiring the power and advanced automation of Sales Cloud or Dynamics 365 Sales, the key is to choose a platform that aligns with your goals.
The market is full of options, from open source CRM like Dolibarr to premium solutions like Zendesk or Creatio. It's up to you to define your priorities: budget, ease of use, rich functionality or customizability.
☝️ Clearly, Sugar is just a starting point. The best suite will depend on your growth strategy, your internal processes and the vision you have of your customer relationship management.
Article translated from French