Just In! The top news of the web - Week 15

What should you take away from the news this week? In this episode, we’re going to discover: LinkedIn’s new founders guide, 20 UGC advertising stats & trends, live-stream commerce trends on TikTok, work-life integration, and much more.

Let’s jump into it right now!

Due to the pandemic, the last few years have been rough for lots of small and medium businesses. Lots of entrepreneurs want to seriously refresh their plans to meet the post-covid market demand. In order to help SMBs optimize their LinkedIn presence, LinkedIn has published the new founders guide with tons of insightful content. Check out the article on socialmediatoday.com for more details!

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Do you want to implement UGC (User-generated Content) into your advertising campaign? Check out this infographic to learn more about: advertising statistics in the creator ecosystem, top UGC advertising creative trends, ad creative averages, etc. shared by the Consumer Acquisition team.

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With well-formed features and an advanced algorithm, Douyin (and now TikTok) is a big success not only in mainland China but also around the world. Live-stream commerce is huge in China with $400 billion in shopping revenues this year. But will this trend have the same success in western countries? How will TikTok do it? Check out the article to answer all these questions!

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The increase of cloud platforms may present a number of cybersecurity vulnerabilities. 53% of cloud accounts have weak passwords consisting of under 14 characters, and you can use the same password for another account. This is one of the reasons why cyberattacks usually happen with cloud platforms. Discover tips on how to improve your security in this article on ZDNet!

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After the pandemic, lots of companies are allowing their employees to integrate a “work-life” model instead of choosing between work and personal life. This helps employees find balance and be more productive. Discover what these companies do and all the advantages in the article!

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Tax Day is coming on April 18. Did you prepare for it? Here is the ultimate guide to help you know the basics of income tax, how to file your taxes, how income tax is calculated, state income tax, common tax forms, etc. Check it out now on zdnet.com!

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