Email marketing software allows you to create and send targeted emails to your subscribers. It also helps to manage your email lists, automate email campaigns, track email performance, and analyze data to improve future campaigns.
Email Marketing Software
Email marketing software allows you to send mass emails to people on a mailing list.
Our selection of 32 email marketing software
Pricing on request
Streamline your email marketing with an all-in-one software that offers customizable templates, automation tools, and detailed analytics.
With Campaigner, you can easily create and send personalized emails, schedule automated campaigns, and track your results in real-time. Plus, the software integrates with popular CRMs and social media platforms for a seamless marketing experience.
Read our analysis about Campaigner Learn more To Campaigner product page
Pricing on request
This eCommerce software offers email and SMS marketing automation, cart abandonment recovery, and product recommendations.
With Omnisend, you can easily create personalized campaigns using segmentation and automation workflows. The platform also offers integration with major eCommerce platforms, as well as customizable sign-up forms and landing pages.
Read our analysis about Omnisend Learn more To Omnisend product page
Paid version from €46.00 /month
Streamlines lead generation, email campaigns, and analytics for efficient marketing.
Hub Marketing offers an all-in-one solution to automate marketing processes, including precise lead generation, personalized email marketing campaigns, and in-depth analytics to measure success. The platform simplifies digital marketing efforts, enabling businesses to effectively reach and engage their target audiences while optimizing their marketing strategies.
Read our analysis about Hub Marketing Learn more To Hub Marketing product page
Paid version from €400.00 /month
Boost your marketing with automation software that streamlines your campaigns, generates leads, and tracks results.
With this software, you can create personalized landing pages, build email campaigns, and track website visitors to optimize your marketing efforts. Its intuitive interface and customizable templates make it easy to use, while its powerful analytics provide insights that help you improve your ROI.
Read our analysis about Webmecanik Automation Learn more To Webmecanik Automation product page
Paid version from $7.00 /month
Boost your email marketing with powerful automation, personalization, and segmentation tools.
Moosend's email marketing software offers advanced automation features, personalized messaging options, and efficient list segmentation tools to help businesses drive engagement and conversions. With its user-friendly interface and customizable templates, Moosend makes it easy to create and send professional-looking emails that stand out in your customers' inboxes.
Read our analysis about Moosend Learn more To Moosend product page
Paid version from €8.00 /month
Boost your email marketing campaigns with a powerful software that automates, tracks, and optimizes your emails.
ActiveTrail's email marketing software offers an easy-to-use platform that streamlines your marketing efforts. With features like automation, A/B testing, and real-time analytics, you can create effective campaigns that engage your audience and drive conversions.
Read our analysis about ActiveTrail Learn more To ActiveTrail product page
Pricing on request
Boost your web marketing strategy with software that automates email campaigns, tracks customer behavior, and optimizes content for maximum engagement.
With this web marketing software, you can easily create personalized email campaigns, track customer interactions across channels, and gain insights to optimize your content and messaging. Streamline your marketing efforts and increase conversions with Marketing Cloud.
Read our analysis about Marketing Cloud Learn more To Marketing Cloud product page
Paid version from €49.00 /month
Streamline your email marketing with advanced automation and segmentation tools, and track your campaigns with in-depth analytics.
ActiveCampaign's user-friendly interface allows you to easily create personalized emails, automate follow-up sequences, and trigger actions based on subscriber behavior. With its robust reporting features, you can track open rates, click-through rates, and revenue generated from your campaigns.
Read our analysis about ActiveCampaign Learn more To ActiveCampaign product page
Pricing on request
Streamline your email marketing with advanced automation and segmentation tools.
With our software, you can easily create targeted email campaigns based on subscriber behavior and demographics. Plus, our reporting and analytics provide valuable insights to optimize your campaigns for maximum engagement and conversions.
Read our analysis about SMTP Learn more To SMTP product page
Paid version from €45.00 /month
Boost your email campaigns with advanced automation, segmentation, and personalization features.
With vcita Email Marketing, you can easily create and send targeted emails to specific segments of your audience, automate your campaigns based on triggers and events, and personalize your messages with dynamic content. Plus, the software provides detailed analytics and A/B testing tools to help you optimize your campaigns and increase your ROI.
Read our analysis about vcita Email Marketing Learn more To vcita Email Marketing product page
Paid version from €69.00 /month
Powerful email marketing tool with advanced features to create, send, and track campaigns.
Sarbacane offers an intuitive drag-and-drop editor, A/B testing, automation workflows, and integrations with popular CRMs. Its real-time analytics and reporting help optimize campaigns.
Read our analysis about Sarbacane Learn more To Sarbacane product page
Paid version from €100.00 /month
Boost your email marketing with easy-to-use software that offers templates, automation, and analytics.
Create professional-looking emails with drag-and-drop design, automate your campaigns based on subscriber behavior, and track your success with detailed reports. Perfect for small businesses and freelancers looking to grow their email marketing efforts.
Read our analysis about Mailerlite Learn more To Mailerlite product page
Pricing on request
Track your email opens and clicks with ease. Know when your emails are read and get real-time notifications.
Our email marketing software makes it easy for you to see how your emails are performing. With Mailtrack, you can track your email opens and clicks effortlessly. You'll get real-time notifications when your emails are read, so you can stay on top of your inbox.
Read our analysis about Mailtrack Learn more To Mailtrack product page
Paid version from €19.90 /month
Boost your email marketing with easy-to-use software that offers customizable templates, segmentation, and automation.
With MDirector, you can create personalized campaigns that reach your audience at the right time. Track your metrics and optimize your strategy with A/B testing and detailed reports. Save time with automated workflows and integrations with your favorite tools.
Read our analysis about MDirector Learn more To MDirector product page
Pricing on request
Boost your email marketing with advanced automation, segmentation and A/B testing features.
MoonMail enables you to easily create complex email campaigns with personalized content, triggered messages, and automatic follow-ups. Its intuitive drag-and-drop interface and pre-designed templates make email creation simple and quick. Plus, with real-time analytics and reporting, you can track your campaigns' success and optimize accordingly.
Read our analysis about MoonMail Learn more To MoonMail product page
Paid version from €14.00 /month
Boost your email marketing with powerful tools that optimize your campaigns for maximum impact.
With advanced features like A/B testing, segmentation, and automation, you can personalize your emails and track their performance with ease. Plus, our intuitive interface makes it easy to create professional-looking emails in minutes.
Read our analysis about Mailjet Learn more To Mailjet product page
Paid version from €0.00 /month
Automate email campaigns, track leads, and analyze results with this email marketing software.
Create personalized campaigns, segment audiences, and integrate with other tools for a complete marketing automation solution. Mautic makes it easy to manage your email strategy and drive conversions.
Read our analysis about Mautic Learn more To Mautic product page
Paid version from €64.00 /month
Enhance your email marketing with powerful tools for automation, segmentation and personalization.
Dialog Insight offers a user-friendly platform that allows you to create targeted campaigns, analyze results and integrate with your CRM system. With features like A/B testing, dynamic content and triggered messaging, you can optimize your email strategy and increase engagement.
Read our analysis about Dialog Insight Learn more To Dialog Insight product page
Pricing on request
Boost your email marketing with advanced automation, segmentation, and personalization tools.
ExpertSender's user-friendly platform allows you to easily create and send targeted campaigns, track results, and optimize your strategy with real-time data insights. Customizable templates, A/B testing, and integrations with leading e-commerce platforms make it a top choice for businesses of all sizes.
Read our analysis about ExpertSender Learn more To ExpertSender product page
Paid version from €14.58 /month
Boost your email campaigns with advanced analytics, automation, and personalization features.
Get a deeper understanding of your target audience with detailed metrics and A/B testing capabilities. Automate your campaigns with drip sequences and trigger-based emails. Personalize your messages with dynamic content based on subscriber behavior and preferences. Maximize your ROI with our comprehensive email marketing solution.
Read our analysis about Sender Learn more To Sender product page
1
2Email Marketing software: purchase guide
What is Email Marketing Software?
An email marketing software or emailing software is a marketing tool composed of an interface to manage contacts, advertising campaigns and email design; as well as an email routing system that allows you to send personalized mass emails.
Email campaigns can have three objectives:
- Customer acquisition, when acquiring customers, a company relies on new contact bases to communicate with a specific target group. The intention is to turn contacts into prospects.
- Customer loyalty, sending information frequently via newsletters makes it possible to retain an audience. These campaigns also make it possible to offer products that are complementary to a previous purchase.
- Increase the commitment and loyalty of a community through a newsletter
Why Use Email Marketing Software?
The answer to this question is essentially marketing because a simple free email allows you to send emails to hundreds of recipients.
Increase volume of E-mails being sent
Mass email servers can handle thousands of mailings without being blacklisted because they comply with good Web practices: IP preheating, adhering to charters, the timing of mailings, etc.
Improve the Targeting Process
Emailing tools are equipped with a contact manager that allows users to segment emails according to specific criteria (age, gender, registration date) or even dynamic criteria such as the number of hits or clicks.
Marketing automation
Email marketing software also makes it possible to automate the sending of mass emails by scheduling advertising campaigns, autoresponders or the RSS-to-email function, which triggers a message when an article is published, for example.
Emailing software can also be used to automate certain tasks such as opting out, cleaning databases, creating reports for performance monitoring, etc.
Results
E-mails are more appealing, more targeted, more relevant and tracked so the result is necessarily better than with a classic free tool in terms of click rate, opening rate, delivery and engagement.
Emailing solutions have the advantage of maximizing the delivery of emails so that they are not considered as "spam" thanks to continuously improved routing techniques.
Responsive Design
These tools also include the design of responsive emails (adapted to the screen of mobile phones).
What are the Features of Email Marketing Software?
Emailing solutions offer all the following basic functions:
- Management of contact databases with import and export
- Contact segmentation
- Management of opt-in and opt-out
- Design of emails (sometimes called mailing kits)
- Monitoring campaign performance
- Mass emailing
Other less common features are found in some programs:
- A/B Testing to assess different messages for the same campaign
- Targeting or the ability to address all and only the right people
- The personalization of the proposed contents
- The integration of emailing into a more general marketing scenario
- The autoresponder
- The creation of Landing Pages
- Webinar management
How to Choose an Emailing Tool?
When selecting an emailing tool, it is essential to know precisely the needs of the company and take into consideration the functional coverage that this software offers.
This will make it easier to choose an emailing software: how many emails are sent each month? To how many contacts? Can these figures evolve more or less quickly?
Today, many software editors offer the same results. However, the included features are very different from software to another. If you are looking for a software that will allow you to make Landing Pages then you will have only have a few choices as GetResponse and Mailchimp are the leaders on this feature.
The appvizer comparator is a good way to compare email marketing software. It allows you to compare the features of different email marketing solutions such as marketing automation, A/B testing, responsive design, deliverability testing, segmentation parameters, available forms…
Indeed, it will be easier to make a selection after comparing the features of the best software on the market.
Guides, Advice and Best Email Marketing Practices
Emailing software makes it possible to send emails to large volumes of contacts simultaneously or at different times.
In addition to volumes that can reach several million recipients per month, emailing software has several qualitative advantages. It allows you to format emails with images, tables, and action buttons and maximize message relevance through segmentation, text customization, and scenarios.
To know everything about this branch of direct marketing, find our guides on email marketing.
Today, there is a large number of email marketing software on the market. The key players promote the efficiency of their emails, the ergonomics of email design, and the quality of campaign tracking.
However, the main differentiating factor today lies in the marketing tools available that lets users enhance their contact bases to carry out relevant actions. This is particularly the case for e-commerce companies that regularly cross-sell after a first visit or purchase.
The emailing market is stable, but the possibilities for new services are evolving. The volume of emails sent has been virtually stable since 2013 at 135 billion e-mails sent per year.
Setting Up an Email Marketing Platform
Project management in the context of acquiring an emailing solution is relatively simple, as it does not require any specific integration.
The implementation of an emailing solution consists mainly in cleaning the contact databases, most often in Excel, to carry out a single import of all the data into the solution without generating losses. It is necessary to anticipate a full working day for cleaning, sorting the imports, and the import itself.
The second part of project management consists of creating the different email templates that will serve as the basis for designing the emails sent. This work must respect current messaging standards: the code must be optimized so as not to turn into spam while adapting to different types of screens. Then, the graphic design will create a Corporate standard in order to create a real brand image.
Configure the SPF and DKIM to Optimize its Delivery Performance.
Some applications allow you to send emails via a personalized domain name (example.com). To do this, you must configure the SPF (Sender Policy Framework) which allows you to validate the ownership of this domain. The Domain Keys Identified Mail (DKIM) must also be configured to identify the sender of the emails. This makes it possible to effectively control spam and phishing.
The SPF and DKIM are configured in the administration system of the domain name manager (OVH for example).
Create an Effective Emailing Campaign
In addition to the technical aspect, a successful implementation of an email marketing tool will be based on an elaborate marketing strategy and marketing tactics. This will involve setting up opt-in strategies (proactive user acceptance), scenarios to trigger sales, and varied and relevant content.
Email Marketing softwares: Q&A
Look for features such as email templates, drag-and-drop email editor, segmentation options, automation workflows, A/B testing, email analytics, and integrations with other tools like CRM or social media platforms.
Email marketing can help to increase brand awareness, generate leads, nurture customer relationships, drive sales, and provide valuable insights into customer behavior and preferences. It's also a cost-effective marketing channel with a high ROI.
Some of the top email marketing software options include Mailchimp, Constant Contact, AWeber, Campaign Monitor, and HubSpot. Each has its own unique features and pricing plans that may suit different businesses.
Some popular free email marketing software options include Mailchimp's free plan, Sendinblue's free plan, and MailerLite's free plan. While these plans have limitations, they can be a good starting point for small businesses with limited budgets.
