Customer relationship management (CRM) software helps businesses manage customer interactions, data, and relationships. It tracks customer interactions across different channels, such as email, phone, and social media. It also stores customer information, including contact details, purchase history, and preferences. By centralizing this information, businesses can improve customer service, tailor marketing efforts, and drive sales.
Customer relationship management Software
CRM software are sales and customer management software that centralize qualified business information to maximize the conversion of prospects into customers and build customer loyalty.
Our selection of 99 customer relationship management software
Paid version from €25.00 /month
This eCommerce software offers seamless integration with popular shopping carts and marketplaces, customizable storefronts, and advanced analytics to optimize sales.
With Commerce Cloud, merchants can easily manage inventory, orders, and customer data across multiple channels. Its AI-powered personalization engine enables targeted marketing campaigns and upselling opportunities. The software also provides a secure payment gateway and robust fraud protection measures.
Read our analysis about Commerce Cloud Learn more To Commerce Cloud product page
Paid version from €14.00 /month
Streamline customer interactions with a cloud-based CRM. Automate sales, marketing, and support processes with ease.
Manage leads, contacts, and deals in one place. Access real-time data and analytics to make informed decisions. Collaborate with team members to improve customer engagement.
Read our analysis about Zoho CRM Learn more To Zoho CRM product page
Paid version from €12.00 /month
Streamline sales management with our CRM software. Automate tasks, track leads, and analyze data to increase efficiency and revenue.
Our CRM software offers a user-friendly interface, customizable dashboards, and real-time reporting. Improve communication with customers and team members, and never miss a follow-up with automated reminders. Gain insights into sales performance and make data-driven decisions to grow your business.
Read our analysis about monday CRM Learn more To monday CRM product page
Paid version from $15.00 /month
Streamlines customer service with ticketing, automation, and multi-channel support.
Freshdesk enhances customer support experiences with advanced ticketing functionality, automation tools for streamlining operations, and support across multiple channels. This platform enables businesses to manage queries more efficiently, improve agent productivity, and deliver personalized service. Its analytics feature assists in tracking performance and customer satisfaction levels. Ideal for companies looking to elevate their customer service game.
Read our analysis about Freshdesk Learn more To Freshdesk product page
Paid version from €25.00 /month
Enhances customer relationships with advanced analytics and comprehensive lead tracking.
Salesforce Sales Cloud stands out as a leading customer relationship management software, offering advanced analytics, comprehensive lead tracking, multi-platform integration capabilities, and personalized customer engagement tools. Designed to boost sales and improve customer relationships, this software provides a holistic view of each customer, facilitating more effective communication and sales strategy planning.
Read our analysis about Salesforce Sales Cloud Learn more To Salesforce Sales Cloud product page
Paid version from €20.00 /month
Streamline your customer interactions with powerful CRM software.
Our CRM software simplifies customer relationship management tasks, from lead generation to sales and support. Automate workflows, track interactions, and analyze data to improve customer satisfaction and revenue.
Read our analysis about Webmecanik Pipeline - CRM Learn more To Webmecanik Pipeline - CRM product page
Paid version from €41.99 /month
This CRM software streamlines customer management with a user-friendly interface, automated workflows, and integrations with popular tools.
Axonaut's CRM software offers a range of features to simplify customer management. With a user-friendly interface, you can easily track leads, manage customer data, and automate tasks. The software also integrates with popular tools like Google Calendar, Mailchimp, and Stripe, making it easy to manage your workflow.
Read our analysis about Axonaut Learn more To Axonaut product page
Pricing on request
Streamlines CRM processes, enhancing sales and customer engagement.
Sales Hub specializes in elevating customer relationship management by streamlining sales processes and improving customer engagement. With advanced analytics, automated workflows, and customizable features, it ensures businesses can efficiently manage contacts, sales pipelines, and performance tracking. By providing a comprehensive toolkit for sales strategy execution and customer lifecycle management, Sales Hub becomes an essential solution for businesses looking to optimize their CRM efforts.
Read our analysis about Sales Hub Learn more To Sales Hub product page
Pricing on request
Streamlines customer interactions with integrated communication tools, analytics, and automation.
HubSpot CRM facilitates efficient customer relationship management by offering integrated communication tools, detailed analytics, and automation features. It's designed to streamline the connections between a business and its customers, leveraging data-driven insights and simplified workflows to enhance engagement and sales strategies. With its comprehensive approach to CRM, HubSpot CRM proves to be an accessible, powerful tool for businesses aiming to optimize their customer relations and drive growth.
Read our analysis about HubSpot CRM Learn more To HubSpot CRM product page
Paid version from €25.00 /month
This software is perfect for businesses looking for an all-in-one solution. It offers CRM, BPM, and marketing automation tools to streamline processes and increase efficiency.
With its intuitive interface and customizable dashboards, this software makes it easy to manage customer relationships, automate workflows, and track marketing campaigns. Plus, it integrates with popular apps like Outlook and LinkedIn for even more functionality.
Read our analysis about Creatio Learn more To Creatio product page
Paid version from €34.00 /month
Streamline your business operations with an all-in-one ERP software. Manage finances, inventory, sales, and more with ease.
With the ERP software, you can automate tasks, track expenses, and generate reports in real-time. The software also offers customizable dashboards to keep you informed and in control.
Read our analysis about incwo Learn more To incwo product page
Paid version from $40.00 /month
Manage customer interactions efficiently with this software. Track sales, automate tasks, and analyze data to improve customer satisfaction.
This customer relationship management software provides a comprehensive solution for businesses to manage customer interactions. With features like sales tracking, task automation, and data analysis, businesses can improve customer satisfaction and streamline their operations.
Read our analysis about SugarCRM Learn more To SugarCRM product page
Paid version from €20.00 /month
Streamline customer interactions, track sales progress, and automate tasks with this powerful CRM software.
Nelis CRM is a comprehensive solution for managing customer relationships. With its intuitive interface and robust feature set, it enables businesses to easily track leads, deals, and customer interactions. Automate repetitive tasks, such as email campaigns and follow-up reminders, to save time and improve efficiency.
Read our analysis about Nelis CRM Learn more To Nelis CRM product page
Paid version from €22.00 /month
Streamline customer interaction and boost sales with this CRM software. Get instant access to customer data, track leads, and automate follow-ups.
With this CRM software, managing customer interactions has never been easier. Its intuitive interface allows for quick access to customer data, while lead tracking and follow-up automation ensure no sales opportunity is missed.
Read our analysis about noCRM.io Learn more To noCRM.io product page
Paid version from €14.90 /month
Manage your customer relationships with ease. Track deals, set reminders, and access real-time insights with this CRM software.
Stay on top of your sales pipeline with a visual interface that makes it easy to prioritize deals. Automate repetitive tasks and collaborate with your team to close more deals. Plus, integrate with your favorite tools for a seamless workflow.
Read our analysis about Pipedrive Learn more To Pipedrive product page
Paid version from €59.00 /month
Manage customer interactions efficiently with this CRM software. Automate tasks, analyze data, and improve communication for better customer satisfaction.
Stay on top of your leads, deals, and customer service with customizable workflows and reports. Collaborate with your team and integrate with other tools for streamlined processes.
Read our analysis about YellowBox CRM Learn more To YellowBox CRM product page
Paid version from €12.00 /month
Streamline your customer interactions with a top-rated CRM software that offers automation, lead management, and reporting features.
With this cloud-based software, you can easily organize your leads and automate your sales process. The software also provides detailed reporting on your sales pipeline, giving you insights to make informed decisions.
Read our analysis about Freshsales Learn more To Freshsales product page
Pricing on request
Streamline your customer relationships with this powerful software. Manage contacts, track sales, and stay organized with ease.
This CRM software offers a user-friendly interface and customizable fields to fit your business needs. Automated tasks, email integration, and mobile access make it even more convenient. Plus, with detailed reporting and analytics, you can gain valuable insights into your customer interactions.
Read our analysis about Capsule CRM Learn more To Capsule CRM product page
Pricing on request
Manage customer interactions efficiently with powerful software designed to streamline your CRM process.
Our CRM software allows businesses to easily track leads, manage customer interactions, and analyze sales data. With customizable pipelines and automated follow-ups, you can focus on building relationships and closing deals. Plus, our intuitive interface makes it easy to use for teams of all sizes.
Read our analysis about Odoo CRM Learn more To Odoo CRM product page
Paid version from $29.00 /year
Streamline your customer interactions with a cloud-based CRM software. Automate tasks, track leads, and manage deals in one place.
Salesflare is a powerful CRM tool that helps businesses save time and increase efficiency. Its intuitive interface and automation capabilities make it easy to manage customer interactions, while its lead tracking and deal management features keep sales teams organized and on track.
Read our analysis about Salesflare Learn more To Salesflare product page
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2345Customer relationship management software: purchase guide
What is CRM Software?
Definition
Customer Relationship Management or CRM software is an IT tool that is used by marketing and sales departments to centralize customer and prospect information to maximize business revenue. With CRM software, you can manage:
Acquisition: Identification of potential buyers (leads) imported into the CRM system
- Prospecting: Transformation of leads into business opportunities, the study of the needs of prospects and customers, soliciting prospects, analysis of information collected.
- Automation of Sales: Automation of your salesforce with the piloting tools, to be used in the prospecting procedures.
- Marketing Automation: Email marketing, e-mailing, newsletters, reminders, orientation, lead scoring
- Administration: Management of quotations, contracts, invoices, purchase orders, management of sales representatives and commissions on sales
- Retention: Customer support, customer service management, online information on technical support, setting up a call center.
By gaining insights on customer behavior and purchasing patterns, you will be able to offer customers with a relevant solution that addresses their needs. The relevance of marketing and sales actions makes it possible to direct efforts where it is really necessary and thus to maximize conversion rates (conversion from prospect to customer) as well as retention rates (customer renewal).
6 Reasons to Use CRM Software?
Here are 6 reasons why you need CRM software:
- You can use it to be more efficient than competitors and therefore gain market share.
- It can be used to understand your audience and address them in a relevant way
- By centralizing customer knowledge, you will be able to implement powerful marketing actions (email marketing, SMS for example)
- Data centralization opens the door to collaborative techniques (sharing information between employees) and to improving personal organization (note-taking, synchronization with the agenda)
- New regulations in terms of personal data management (GDPR) make it mandatory to process customer data centrally with the ability to transmit this data immediately to the person concerned or to destroy it at his request.
- Online CRM is the most connected tool on the market, opening up infinite possibilities: customer segmentation, marketing campaigns, automatic invoicing, business intelligence and sales data analysis, company management, etc.
What are the Main Features of CRM software?
The Basic Features of CRM systems
The main features of CRM software include:
- Lead management and opportunities for salespeople (telemarketing)
- Key Account Management (centralization of prospects and customer data)
- Event Tracking: outgoing emails, incoming calls, information, adding documents, signing a contract, etc.
- Appointment and calendar management
- Management of multichannel marketing campaigns (email marketing, SMS marketing, newsletter, voice messages)
- Dashboards, Analytics and Reporting
CRM software is the most diverse type of customer management software, which explains the hyper choice in this market. CRM software range from advanced contact managers (xRM) to commercial ERPs (such as Everwin or Divalto).
Advanced Features
The following advanced CRM features and services are becoming more and more present in CRM software:
- Support and customer service
- Commercial management and sales management (quote, order form, invoicing)
- Delivery and collection of documents
- Embedded and synchronized messaging with the main messaging system
- Tracking of conversions according to the origins and drivers of leads
- Connection with Customer Data Platforms (CDP) to centralize unstructured data with qualified CRM data
CRM applications will be supported in the next 5 years by BigData, Business Intelligence and the exploitation of public data on the Internet:
- Automatic proposal of products to segments of populations via marketing actions combining marketing automation and emailing.
- Correlation detection
- Listening to social networks (Social CRM as Easiware)
- Automatic enrichment of contact cards
- Anticipating seasonal factors
CRM: Trends and Future Developments
The CRM market is made up of 50% SaaS CRM offers (CRM in the cloud, unlike on-premise CRM).
Finally, the 10 largest CRM software publishers account for 60% of the market. The remaining 40% is made up of about a hundred solutions such as E-deal, Zoho, Efficy, Infocob. Among the market giants are Salesforce, SAP, Oracle, Microsoft Dynamics CRM, IBM, NetSuite and Sage CRM.
Moreover, most solutions offer free trials or demos to test the functionalities of CRM Marketing software.
With our guides on customer relationship management (CRM), discover how to automate sales and marketing actions to support business development and customer relationship quality (improving customer experience, customer journey, loyalty and customer satisfaction).
How to Choose a CRM Software?
Choosing the ideal CRM software can be complex because it depends on the current context of a company, but also on its evolution. Moreover, it impacts many departments such as Management, Marketing, Sales, Communication, Support, etc. It is therefore essential to make a list of required features with all stakeholders in the CRM project before selecting a CRM tool.
Then, it is important to study the necessary functional scope: prospecting, marketing campaign management, customer support. There are hundreds of CRM software on the market that do either everything or part of the customer relationship.
Finally, price plays a key role in selecting the ideal CRM software for a company. You can now find CRM software with monthly subscriptions per user. This usually costs around 30 €/month/user which, multiplied by the number of employees concerned, can represent a very significant cost.
The Most Popular CRM Software
These include: Sellsy, Eudonet, Ines CRM, Salezeo, GRC Contact, Microsoft Dynamics CRM, MyFeelBack, Koban, Nelis, Salesforce CRM : Sales Cloud, Teamleader, EGGcrm, TigerPro CRM, Magic Business, Incwo, Pipedrive, Smartplace, Vtiger CRM, Zoho CRM, Sage CRM, Everwin CXM, Simple CRM, You don't need a crm, E-Deal CRM
Customer relationship management softwares: Q&A
When selecting CRM software, look for features such as contact management, sales automation, marketing automation, analytics and reporting, and mobile access. Contact management enables you to keep track of customer interactions and data, while sales automation helps you manage the sales process. Marketing automation helps with lead generation and nurturing, analytics and reporting provide insights into customer behavior, and mobile access allows you to access the software on the go.
CRM software can help businesses improve customer service, increase sales, and boost customer retention. By centralizing customer data, businesses can provide personalized service and targeted marketing efforts. Sales and marketing automation features can improve efficiency and productivity. Analytics and reporting features can provide insights into customer behavior, allowing businesses to optimize their strategies. Overall, CRM software can help businesses build stronger, long-lasting relationships with their customers.
Some of the top CRM software options include Salesforce, HubSpot, Zoho CRM, and Microsoft Dynamics 365. Salesforce is a cloud-based CRM solution that offers a wide range of features and integrations. HubSpot offers a free CRM and a suite of marketing and sales tools. Zoho CRM is a comprehensive solution that offers marketing, sales, and customer support features. Microsoft Dynamics 365 offers a modular approach, allowing businesses to choose the features they need.
Some free CRM software options include HubSpot CRM, Zoho CRM, Freshsales, and Bitrix24. HubSpot CRM offers a basic set of features, including contact management and deal tracking. Zoho CRM offers a free version with limited features, as well as paid plans with more advanced features. Freshsales offers a free plan with basic features, as well as paid plans with advanced features. Bitrix24 offers a free plan with a range of features, including contact management, sales automation, and collaboration tools.
